外贸企业营销推广方式
外贸企业网站推广优化一般都是选择谷歌，现在已经有很多外贸企业都在谷歌上下了功夫，如果你的外贸企业网站没有在谷歌上做优化推广，那么必将被其它外贸企业所淘汰。
一、什么是谷歌推广
Google是个很大的营销平台，一些外贸网站，B2B平台和黄页目录等，都在Google上做推广和优化排名，希望网站排名能够靠前来获得流量。做外贸的企业要真正的认识互联网趋势，互联网时代的来临让传统线下企业纷纷转型到线上。很多客户都是通过互联网来了解到你的外贸信息，谷歌搜索引擎现在受到海外网友的信赖，所以做谷歌优化和推广是很必要的，不要错失了这一大部分的潜在客户，是现在比较好的外贸网站推广渠道。
转变传统观念紧跟互联网的步伐，是现在很多企业必须做到的。 想把产品销售到国外，就要清楚国外潜在客户的习惯，制定一套全面的营销方案，广泛地推广自己的产品。
二、如何选择推广方式
1、谷歌SEO优化
谷歌优化是针对Google搜索引擎进行的“搜索结果优化”，根据Google搜索引擎的网站排名规则对网站内容进行布局。让网站结构内容尽量都符合Google排名规则，这样来提高在谷歌搜索引擎关键词的排名，从而提高网站流量，实现网络营销效果的最大化。
2、谷歌竞价(Google Adwords)、
谷歌竞价是一种在
Google 及其广告合作伙伴的网站上快捷简便地展示广告的方式，不管你的广告预算是多少都是没问题的。 AdWords
广告会随搜索结果一起显示在 Google 的结果上，还会显示在日益壮大的 Google
联盟网站上。每天都会有很多人在谷歌搜索引擎上查找信息，并在 Google
联盟网站中浏览网页，所以很多潜在客户看到你的广告内容，让你的产品被更多的人关注达到最大的营销效果。
所以这就是为什么这么多外贸企业都在做谷歌优化推广了。作为全球最大的搜索引擎，不论是在谷歌上做优化还是做竞价，这都是外贸企业一个非常不错的营销手段。当然外贸推广渠道还有很多，只要选择合适自己企业的渠道，都能收获到效果。那么选择谷歌竞价还是SEO自然排名呢?这个每个外贸企业的情况都不一样，如果在推广方面预算充足的企业，可多方面选择(b2b平台、谷歌竞价、SEO)，预算有限的企业可选择SEO自然排名。
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