为什么在日本，实体店会比电商厉害？到底是怎么做到的？
中国现在就是电商的天下，双十一阿里巴巴一天的营业额就是上千亿，这个销售额是中国许多实体店几年都难以达到的目标。但是，电商风景独好只在中国才有，在国外，比如日本，实体店的效益就比电商强。这是什么原因呢？
中国电商最大的优势在于商品价格便宜，一个便宜就吸引了许多人，也掩盖了许多问题。毕竟，低价会让许多人不会在意其他方面。但零售讲究的是服务，而日本的实体店就在这方面做得十分周全。首先，在营业时间上，日本的实体店就有许多24小时营业的小店。无论在繁华闹市还是偏僻小镇，24小时营业的实体店随处可见。而且这些小店虽然米阿尼不大，但商品品种却十分丰富，基本上不用去第二家，就能找到自己需要的商品。有时，晚上肚子饿了，还能找到热乎乎的食品。而电商却难以做到如此贴心。
其次，中国的电商为什么会把价格卖得如此便宜？就是因为可以不交税，而且平台还会有种种购物劵之类的优惠。而在日本，电商也是需要交税的。如果加上了税，电商的运营成本就要超过实体店了。所以，政府的政策不给力，平台无优惠，日本电商想发展，就难上加难了。在中国电商购物变得方便，在正规的电商平台质量和服务都可以得到全方位保护，维权方面也有保证。
但不是所有的电商平台都把服务和维权放在第一位的。许多假冒商品就接着是电商销售，提供的售后就难以让人满意，仅仅是因为价格便宜而讨巧。但在日本，实体店经营就发现了电商在售后上面存在的弊端，所以，能借助售后平台，让实体店经营占据上风。在日本的实体店的售后，是他们主动给顾客打电话，询问商品有什么质量问题的。如此周到贴心的服务，自然就能吸引更多的顾客了。
所以，在日本，实体店的经营不善刷存在感，而是一种实在的消费体验。同时，日本人和中国人喜欢宅在家里上网不同，日本人喜欢户外生活，即便是下班，也不会立刻赶回家，而是要在外面游逛。这种生活习性，也决定了日本的实体店有存在的必要，而不会被电商击垮！
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