共享单车继续撒钱?ofo国庆7天7亿,开启新一轮现金补贴
就在不久前,口袋运营看到多家媒体报道称,ofo在近期收到了来自阿里的6000万元的借款。知情人士称,“这笔钱和融资无关,这六千万的借款是给ofo发工资用的”。
消息很快被OFO方面否认,但是在公司内部,戴威承认ofo迎来了“至暗时刻”,并且一度表态:不想战斗到底的员工,现在就可以离开公司。
相比之前阶段动辄数十亿的融资, 6000万的数字充满了鸡肋感,如果传闻属实,ofo团队现在面临的最大问题,在于无法平衡滴滴和阿里之间的利益分歧。
9月29日,口袋运营看到动点科技消息,ofo期前宣布,将在10月1日至7日期间,上线主题为“7天瓜分7亿现金”的送豪礼活动,ofo用户在国庆七天假期期间,每天骑行ofo小黄车,都可获得现金红包。同时用户在完成“骑行”和“分享”两次任务后,更有机会累计获得最高100元的大额现金红包。
据ofo相关负责人介绍,用户在10月1日-7日的ofo “7天瓜分7亿现金”活动期间,只要完成“骑行任务”和“分享任务”,就可获得两次大额现金红包奖励机会(同一用户仅能各领取一次)。其中,“骑行任务”随机奖励现金50-70元,用户在完成该任务后,从骑行结束页跳转到红包年卡首页就可领取。“分享任务”的现金红包奖励金额为30元,用户只需分享“7天瓜分7亿现金”活动即可获得。此外,用户每天的第一次有效骑行(骑行时间大于1分钟距离大于300米)还可获得随机金额的现金红包。
同时,完成“分享任务”的用户还享受每邀请1位好友购红包年卡,返现50元的权益,返现总额不设上限。用户获得的所有现金奖励,需升级为正式红包年卡用户后,方可提现。
据悉,自ofo7月底上线红包年卡现金补贴活动以来,备受用户追捧。行业人士分析称,共享单车行业大规模现金补贴已沉寂半年之久,ofo在国庆假期开启新一轮现金补贴,可激发更多用户绿色出现,更能缓解城市热门出行区域的交通压力。
不过,随着小蓝、摩拜等单车纷纷免押金,ofo缺依旧收取押金,甚至有媒体评论,不免押金或成为压垮ofo的最后一根稻草。
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