腾讯新闻小程序,最新版上线了
2018年9月19日,腾讯新闻小程序正式上线。
在介绍腾讯新闻小程序之前,先回顾一下微信半年多的发展历程以及年初张小龙在微信公开课上提到的几点,是否有兑现。
一、公众号APP将发布?
公众号APP的发布是张小龙与年初的微信公开课上明确表示过的,并指出:“公众号App发布后,对优质内容生产者、标题党、行业头部公号、广告服务商等,可能又是新一轮额洗牌。作为一个聚合平台,对内容质量、内容发布频率、广告呈现形式等的考核可能会更加严苛”。

公众号APP
其实从内容上来看,公众号APP很可能也是一款新闻资讯类的主题APP;但是微信端已经存在两款新闻资讯类(腾讯新闻小程序和看一看)的功能板块存在了,如果再添加一款新闻资讯类的公众号APP,对于同一个流量载体来说,是否会产生严重的分流?这个需要公众号APP面世后才能知晓。
二、赞赏功能回归,专注于作者
微信赞赏功能的取消是因为该功能在国外市场不被接受,简单说就是老外们没有习惯给别人点赞、打赏,更不理解为什么要这么做,所以微信才关闭了赞赏功能。

公众号赞赏
2018年6月6号微信重新恢复了赞赏功能并且进行了功能的升级;以前的赞赏,费用都是被公众号收取,升级后的赞赏费用则是直接由作者收取,充分体现对原创作者的重视。
三、腾讯新闻小程序正式上线
依托腾讯新闻APP强大内容源,微信内打开“腾讯新闻”小程序,便可迅速浏览一日精选要闻、精彩新闻视频。7*24小时全方位、及时报道,看完即走,获取资讯更轻松。

腾讯资讯小程序
这也是腾讯新闻实现从APP到微信公众号,再到小程序的三度跨越。
腾讯新闻小程序主要分为四个栏目:推荐,视频,本地,我
1. 推荐:推荐栏目的资讯,每屏10条新闻资讯,下拉即可更新资讯
2. 视频:视频栏目的视频,可以进行评论,分享微信好友和朋友圈
3. 本地:本地栏目是根据微信lbs定位,更新本地新闻;同时首屏可以触屏打招呼和编写同城寄语
4. 我:个人中心,可以接收系统通知以及视频评论中的回复
腾讯新闻正式接入微信端,对于流量高度集中的载体来说,无疑是给微信平台注入了一剂强心针;但换个角度来看,微信端已经存在了“看一看”这一新闻资讯栏目,现在又推出了新闻资讯类小程序,是否是画蛇添足呢?
其实大家都明白,新闻资讯类的平台还有一个主要点是收取平台广告费
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}