社交电商下的时代产物,拼多多无货源开店是新格局!
社交电商下的拼多多,可以说是继淘宝、京东之后的第三种电商形态,是共享经济时代电商发展的必然产物。
而移动社交电商,不仅仅是移动化的电商,更核心的是里面拥有了人与社交。人与人通过移动互联网拥有了更方便快捷的社交,社交通过互联网将人们的关系链进行了无限的放大,口碑和分享就像空气一样在移动互联网上无处不在。
商家通过这些移动互联带来的新优势,可以更好地连接、培育、服务用户。让商业的效率在数字化运营后得以极大的提升,让服务更加全面且及时弥补了原来传统业态时空上的缺陷,让人们享受到了更多的差异化体验。
现在的拼多多更趋于提供中底端层的服务,用户在社交电商平台上既可以在本平台完成交易,也可以在其他入驻的第三方开发者或者服务商在平台提供的借口上完成交易环境,这方便为商家导入流量,也让用户交易不受平台制约。而随着越来越多的第三方入驻,平台的流量导入越来越多的时候,平台的投资就能专注于用户需求的满足,是一个良性循环。这也是越来越多的人看中拼多多入驻开店的原因。
拼多多无货源店铺是怎样的一种模式呢,其实拼多多无货源开店和之前的淘宝也是有一定的相似之处,但拼多多并不像淘宝哪样有盗图的风险,而且也不用推广,省去了推广的费用,很多个人单个店铺2000到7000左右均是正常范围,十个店铺的话2-3万左右的收益,巨大的流量结合社交+电商的模式,也是逐渐替代着传统电商淘宝、京东的发展模式。做店群也是需要一定运营方法的,要不然也是白忙活。很多人都取得了成功,前提是有经验的人文末笔者告诉你具体怎么操作。
当电商依附于社交时,交易从单向转变为双向的过程。平台或者品牌掌握了用户信息可以更精准的挖掘需求,这对于平台来说或许是适应市场的前提范围,当然在如今的电商环境中,用户定位的精准度是决定于平台的发展前景和市场。
从整个电商市场角度来看,技术背景和商业环境都已经符合了社交电商发展的要求,社交电商不仅将是一个新的风口,更重要的是成为电商从商品为主导到用户为中心的转变,成为消费者新的购物常态。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}