回归商业本质,电商4.0已到来!
不管你认不认同,接驳工业4.0的电商4.0时代已悄然到来,只有回归电商的本质,资源共享、去中心化、去平台化,才能享受电子商务快速进化带来的红利。
电商1.0是传统零售第一次接触互联网,将自己的生意搬到互联网上面,开设自己的网站,主要作为信息传递跟产品展现,不具备完善销售功能。这个阶段属于初期的PC互联网时代企业信息化第一步。
电商2.0,是平台电商的大时代,聚合式电商平台,主要代表者为阿里巴巴、京东、唯品会等等。这是时期的特性是:不重视品牌,只重视卖货;不重视体验,只重视价格,就是拼价格。
电商3.0,将品牌代理机制搬到移动互联网上,以熟人做背书,微商是典型代表。通过熟人营销,消耗朋友间的信任,最终造成更大的信任危机。
电商4.0是将一切技术忘掉,一切造假欺诈忘掉,回归到商业的最本质,一个诚信的好商品,正好出现在需要他的人面前,并且以合适的价格,加上最诚信的服务,换取消费者对品牌的信任,重构社会生态链。
随着电商生态的不断进化,最终能够留下消费者的一定是优质、性价比高的产品,最终能够活下来的还是能够让消费者放心、方便购物的平台。
西方著名心理学家巴里.施瓦茨在《选择悖论:为何商品越多,选择越少?》一书中所述:商品的过度丰富不仅不能让消费者更快乐,反而使他们在购物前就感到疲累、沮丧。
消费者今天面临着太多太多的商品,同时各种各样的假货、次货横行,他们需要花费过多的时间和精力在鉴别、选择商品上。
而速品汇的F2C模式既可以保证货源质量,将极大缩短消费者购物过程中的等待时间,消费者可以直接面对原产地。此之外,产品经过层层供应链之后到消费者手中价格往往居高不下,F2C模式省去了中间所有环节,真正实现去渠道化,可以提供给消费者最具性价比的产品,帮助消费者实现价值最大化。
每个个体都希望能够享受到诚信的商品,跟诚信的人聚合在一起,电商4.0 的机制(F2C)真正的杜绝了过去传统经济所产生的假冒伪劣充斥的市场。
在经历了电商1.0的站长时代,电商2.0时代的恶性竞争、假货横行,品牌加盟、层级代理机制的电商3.0时代后,以诚信为核心、回归商业本质的电商4.0时代的到来,有毋庸置疑的必然性和重要性。速品汇将以打造全新4.0电商平台为己任,担当好商业模式颠覆者的角色,为消费者提供一个诚信、极简、值得信赖的电商消费平台,一切以用户价值为依归,为消费者构建“体验好、质量好、服务好、物流好、售后好、评价好”这样一个美好的线上消费场景。
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