行业资讯 | 免费使用的高德地图要靠什么赚钱？
当人们不知道怎么去一个陌生地方时，都会拿出手机打开百度地图或高德地图进行导航。我们发现，每次使用这些地图导航软件，都不需要支付任何费用，只要花点流量就可以获取信息了。不少人就纳闷了，百度、高德地图都是免费使用的，那它们是靠什么赚钱的呢？
首先，它们可以通过用户的搜索流量和下载流量盈利。我们都知道，一款APP只要线上流量足够多，就有钱可赚，百度和高德地图也不例外。
其次，一些商家与百度或高德地图合作是要付费的，不然顾客在百度或高德地图上是不会找到商家的。另外，有些商家还会选择在百度或高德地图APP上付费植入广告。这些也成为了软件的盈利点。
最后就是车辆导航。我们出门可以不用导航，但是汽车绝对是要用到导航的。现在的私家车越来越多，对地图APP来说是一个巨大的市场。因此，百度或高德地图跟汽车导航系统合作，收益也很高。车辆导航是地图APP最看重的市场，也是最值得投入的项目，所以百度或高德地图的收入也是很可观的，只是人们平时不易察觉而已。
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