百度熊掌号与微信公众号的区别
最近，百度力推熊掌号，并且百度表态，准备倾斜最高达80%流量到优质的熊掌号。百度为什么要牺牲巨大的搜索红利分给内容服务商呢？
据我分析其主要原因是，在PC端浏览器一统天下，而搜索正是信息主要入口，作为中文搜索霸主百度无疑是流量的超级统治者。而移动端生态远比PC端复杂，浏览器只是众多app中的一个，连热门都不算。
所以尽管百度布局早，但策略不对，目前在移动端流量已经远落后于腾讯系、头条系及阿里系等。熊掌号的推出正是百度重构搜索的一次契机，是作为战略级产品推出的。
熊掌号的运营思路：开入口、促转化、控质量、建认知。通过不同形式的高频度曝光，让“导流”的路径多元且开阔，以便能够吸引足够多的流量；随后通过登录、支付、IM页、Push推送等多种方式的完善，帮助服务提供者方便地进行“一站式”转化；与此同时，熊掌号本身也将通过主体认证、订单管理、评价和投诉系统等严格管控服务主体的质量，积极地促成生态内的“优胜劣汰”；最后，在促成B端客户和C端用户高频度地接触过程中完成用户从认知到转化的全周期链路过程。
那么熊掌号和微信公众号有什么相同和不同呢？
如果你没有独立的网站作为支撑，那么其实熊掌号就是一个公众号。但是当你的独立网站与熊掌号结合了，我觉得百度的优势就脱颖而出了。
1、拉新比微信公众号更为主动且高效。由于公众号需要粉丝，没有粉丝，只能靠朋友圈的转发，往往因一篇文章就去关注公众号的还是比较少，处于被动封闭的状态。
搜索是开放的，随时有可能主动去搜，这样关注的几率就会大很多，而且与网站相通，对熊掌号的运营者认知会更深。
2、熊掌号与网站深度绑定后，熊掌号的文章、产品、问答等与网站同源，这样熊掌号就会给网站带来更多的优质流量，对网站的优化排名起到决定性作用，从而让熊掌号反哺网站，这点是微信公众号做不到的。
最后需要指出一点，既然百度要重构搜索生态，要把流量从微信、头条等吸引到百度上来，那么作为熊掌号的运营者，你所输出的内容就变得非常关键了。谁都知道，哪个地方的内容好，访客自然就会停留在那里，百度的核心价值就是以最快的速度把客户想要的信息呈现在搜索者的眼前。
只要你把熊掌号及与之同源的网站建设好，百度自然会给你更多的流量。
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