2021如何做好微商?微商营销方法与技巧
微商在经历几次洗牌之后,已淘汰了一部分不正规商家,同时吸引了更多的创业者。不管是新老微商,不得不面临的问题是:2021如何做好微商?
微商营销方法与技巧:
一、获取客户信任
信任是客户关系的基石,成功销售离不开客户对你的信任。做微商就是通过微信朋友圈建立关系的情感、信任营销,人与人的关系是个细水长流、循序渐进的过程。
对陌生的店铺,客户会担忧很正常。从陌生到熟悉到信任需要花些时间。想要快速高效地跟客户建立信任,就不能傻等着客户自己找上门,需要我们主动出击,持续跟客户互动,拉近距离。
二、抓住客户痛点
在向顾客介绍产品之前要先搞清楚顾客的想法和需求,抓住客户痛点,对症下药,才能将话说到顾客的心里,满足顾客需求快速获得客户信任。
三、提升自身专业度
充分了解自身品牌和产品、服务优势,包括产品所有功能、价格、如何操作、卖点等等。懂得如何更好地使用产品,打造本行业的专家形象。平时多留心,多积累,用丰富的专业知识加深顾客对你对品牌的印象。
四、跟准市场趋势
现在的微商市场已然成熟,以社交化与电商化结合的新微商模式已经出现,并向数据化、系统化、平台化的方向发展,很好地规避了朋友圈互动随机化、微商产品价格体系混乱、订单系统不规范、价格体系不透明、串货、管理分散、财务结算理不清等缺点。
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