我们有理由期待一场打破常规的灯饰行业直播！
疫情让2020年的经济仿佛按下了暂停键，
众多企业迎来至暗时刻。
弱者抱怨，强者迎难而上。
光明联盟，应运而生。
▲“光明联盟”团队风采
由华艺广场三大原创设计灯饰品牌“阿瑞斯、玛阑士、致奢”组建而成，光明联盟注定肩负光明的使命，冲破黑暗，筑行业微光。
除了资源共享，共克时艰，联盟旨在交流产品研发，渠道运营，品牌打造等各方面的思路经验，打造互相学习、成长型组织，为员工和客户赋能。
直播，短视频俨然成为疫情下行业新的营销工具。灯都也有不少企业都举办了直播的活动，但主题基本还是围绕在“产品促销”上。
短期的产品优惠固然可以缓解部分压力，但并不能成为企业长期应对危机的金钟罩。相比短期的“销售转化”，光明联盟更关注的是经销商如何实现“长远的运营发展与品牌增长”。
光明联盟“赋能终端，播种未来”直播，以赋能为核心，深刻围绕终端经销商门店经营的痛点，从“如何快速获客到成交到利润率保障”，分享各种针对性的实战方法论。“授人以鱼不如授人以渔”，只有拥有与时俱进的迭代思维，掌握灯饰门店背后运营与增长的本质规律，才是“打造门店长久经营的铁饭碗”。光明联盟旗下的三家品牌都属于华艺广场的原创设计商户品牌，产品风格互补，属于虽低调但非常有产品实力的品牌。阿瑞斯十多年来一直专注于现代灯饰的生产和研发。开创国内“新现代主义灯饰”先河。公司拥有国际化的设计团队，目前产品包括新极简、新北欧、新家居照明产品。玛阑士创立于1995年，以“原创新中式灯饰”产品为主，2016和2017年连续两年被评选为行业十大新中式品牌；国内生产基地占地超过2万平米，目前员工超过150人，拥有覆盖全国所有省区的1000多个销售网点。仰观日月之行，俯察万物之象。致奢灯饰始终致力于各式轻奢灯饰的打造。坚持在天地万象中探索致奢灵感，以金属的硬朗、水晶的剔透、玻璃的手工艺术为风骨，让灯饰艺术品与轻奢元素完美融合，成就爱生活、悦品位的新时代都市奢享家。本次直播除了“终端赋能培训福利”，联盟企业还精心挑选出20多个系列的爆款产品及新品做特惠。
同时，为回馈广大经销商，直播期间，光明联盟还将重磅推出“预存100抵1000的变身券”套餐，让经销商订金秒增值10倍。
品牌三位总裁齐上阵，带着最大的诚意与心意，拿出最好卖的产品，与经销商分享门店经营之道，减轻疫情下的经营压力，真正实现行业上下游之间的互通互助，资源共享和裂变！
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