B站再获索尼4亿美元投资，它背后的域名收购故事你知道吗？
众所周知，Bilibili是国内一个ACG相关的弹幕视频分享网站，也被称为哔哩哔哩、B站，其前身为视频分享网站Mikufans。为什么叫bilibili,就是弹幕出名，在国内年轻一代中，已成为受欢迎的十大app之一。很多人都知道B站最出名的是弹幕，但是却很少人有人知道，B站其实在品牌域名保护上也是相当的重视。
B站非常重视域名保护
B站目前的域名是bilibili.com，但B站官网之前的域名并不是bilibili.com,而是bilibili.tv。众所皆知.com是国际通用域名，70%以上的用户习惯使用.com域名，B站将官网换成bilibili.com将更利于进一步在国际开展业务。除此之外，曾经B站以ACG（日本动画（Anime）、漫画（Comics）与游戏（Games））内容为主，所以当时它有一个域名acg.tv跳转到bilibili.com。到现在也是，会自动跳转到bilibili.com，大家可以试试哦~
除了官网域名之外，在其他品牌域名的保护上，B站也异常上心。官网相关后缀域名bilibili.cn/.net/.tv/.cc目前也都在B站名下，其中域名bilibili.net还是B站以 38 万元的高价收购的。另外B站还收购了ibilibili.cn/.com.cn/.tv/.net.cn,b站.cn/.cc/.tv/.biz等一批品牌相关域名，域名保护可以说是做得相当全面。
域名对视频行业的影响
从B站在域名上一系列收购举动不难看出域名对于视频行业的影响。早在前几年，就有不少各大视频网站纷纷收购其品牌域名的案列。在 2011 年 11 月，爱奇艺就意识到域名对于品牌的影响力，启动“爱奇艺”品牌并推出全新标志，同时宣布收购并启用域名iqiyi.com，在2020年，启用极品域名iq.com,不仅简短好记，同时与爱奇艺纳斯达克股票代码“IQ”相对应。
同样，芒果TV同样也是靠域名打的一手牌，前期利用视频宣传做足了文章，后期又花费 83 万美元收购mgtv.com域名，品牌知名度也马上被打响了。其实在视频行业除了以上这些还有众所周知的优酷、土豆同样在域名收购、品牌升级、品牌保护上下了不少功夫。
所谓域名品牌保护，也并不是一个凭空出现的概念，除了国内各大视频网站外，很多世界著名的跨国公司也已经将域名纳入其品牌保护、品牌升级的考虑重点，并已经形成了一个完善的域名战略。
如互联网三巨头“BAT”,还有“宜家”、“肯德基”、“耐克”、“可口可乐”等二十余家外国著名公司也早已开始了他们的域名保护战略，纷纷收购其企业域名。对于具有长远眼光的公司，收购企业品牌域名，对企业日后市场推广、产品营销、企业品牌的建立至关重要！
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