【网站百科】为什么说牛逼的企业都离不开域名呢？
圈内有句话说的好，“域名比CEO重要”，再牛逼的企业，都离不开域名。一家企业如果没有域名，没有接入互联网，就算再厉害，口碑再好，也很难走出国门，发展前景受到局限。为什么说牛逼的企业都离不开域名呢？因为域名可以帮助企业接入互联网、链接全世界、并塑造大品牌！
企业为什么要拥有域名？
因为域名是企业在互联网上的入口，有了域名，企业可以在互联网搭建自己的平台，拥有一个专属的空间。
域名是企业接入互联网的渠道，是企业在互联网上的身份标识，就相当于是互联网的门牌号，用户通过域名可以在浩瀚的互联网空间中找到你。
既然是用户寻找企业的“门牌号”，域名自然是越短越好，与品牌关联度越高越好，只有这样用户才能记得你，并且找到你。
链接全世界
互联网缩短了人们之间的“距离”，打造了“地球村”，企业只要拥有域名，就有机会把产品推广到全世界，链接全球用户。域名无国界，全世界通用，只要告诉用户你的域名，不管你在哪里，用户都能随时随地在互联网上联系到你。 很多人说，现在进入了移动互联网时代，有了APP，域名已经不重要了。域名真的不重要了吗？别再自欺欺人了。
难道你想要找谷歌、找苹果，你还会专门去下载个APP？还是会直接登陆官网？APP是方便了移动端，但是基于PC端的域名仍然不容忽视，不然为什么还有那么多终端为APP产品高价收购域名建站呢？
塑造大品牌
国内以京东、360、小米、阿里巴巴等为代表，国外以谷歌、亚马逊、苹果、微软等为代表，任何一家巨头企业名下都有数以千计的域名资产。
你可能会说，人家个个都是行业巨头，买个域名不过是九牛一毛。这一点我不否认，但我们必须清楚，这些巨头企业的域名资产也并不是一朝一夕收购的，而是长期的积累与布局。
以京东为例，我们都知道他的极品二字母域名JD.com，但是在收购JD.com之前，京东启用的还是组合域名360buy.com。他们也不是一开始就有实力收购百万级大米，而是随着品牌成长不断升级。品牌与域名融合在一起，不断升值。
对于任何一家企业而言，域名是链接用户的重要渠道，一枚优质域名能够树立品牌可信、助力宣传推广，更深层次的塑造品牌形象！
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