依靠微信小程序应该怎么做微信产品推广
经典的经济学理论开篇告诉我们：经济就是指资源的分配，资源越稀缺，则越有价值，反之，资源越丰富，则越廉价。稀缺的资源就是一种差异化的体现，无论是从技术还是营销的角度，差异化战略不但能够让创业者在市场竞争中建立较高的壁垒，还能为创业者带来超额的回报。
具体在微信小程序即其他产品的开发和运营推广中，如何利用差异化的策略呢，下面我们将归纳和分析。
1.差异化学习
很多创业者都期望自己的小程序产品开发和推广能够脱颖而出，变得与众不同，但是实际上往往事与愿违，究其原因在于创业者缺乏差异化学习的方法。很多创业者往往是别人学什么，他就学什么，人学亦学，人云亦云，结果就是自己学的知识，领悟的智慧往往和别人一样，认知一样，行动的结果在很大程度上往往也一样。成功的创业者不但博览群书，而且往往对学习有独到的眼光，用独特的思维去学习和思考问题，这样才能走出常规的学习和思维圈，获得真知灼见。
2.差异化需求分析
产品开发的第一步是需求分析，也是产品开发最关键的一步。首先，需求分析是对用户的需求分析，而不是创业者主观臆断，不通过用户调研就胡乱猜测用户的需求，这是不切实际的。毛主席说过没有调查就没有发言权，用这个原则来指导创业者做需求分析是再适合不过了。只有深入调查用户，与用户交流，才能挖掘到客户的真实需求，而不是将需求分析流于表面形式，得到一个伪需求就沾沾自喜，错失机会。
3.差异化产品开发
每天，都有很多创业者进行微信小程序开发，但是往往都集中于小程序官网，小程序商城，小程序游戏领域，开发的功能大多都与市场上的产品非常相似。产品开发的主要内容就是产品的主要功能设计和开发，一个产品有很多种功能，但是不是所有的功能对客户都一样重要，创业者要将用户需要的核心功能提炼出来，并在产品上体现出来。差异化的产品开发就是要让产品有重点有区别，在竞品中有一定的产品辨识度，提高用户的产品体验。
4.差异化营销
对于创业者来说，开发出产品只是万里长征第一步，要让产品走进用户，则需要大量的营销工作。营销有很多渠道，包括平面广告、电视广告、地铁广告、电梯广告、网络广告等。如果将营销广告搞平均分配，那么势必需要创业者重金投入，且效果未知。差异化的营销需要创业者对产品有品牌战略，对品牌进行精准定位，针对核心用户群做特定的营销策划和广告投放，从核心用户开始，逐步扩散，战略发展用户。
在小程序及其他产品的开发和营销推广中，差异化是一种思维，一种战略，一系列策略。差异化能够提升产品在竞品中的辨识度，形成独特的用户心智，让产品具有独特的市场优势。
文：资讯小卡车
图：pexels
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