如何推广微信小程序？这5个方法一定要知道
目前微信的月活超过10亿，是很多企业商家眼中的一个拥有巨大流量的“蓄水池”，充满诱惑。而微信推出的小程序，正好可以作为企业商家们在微信端宣传产品、提升品牌的一个好的渠道。最新数据显示，电商类微信小程序数量成爆发态势。
小程序推广方法一：微信群相信很多人都知道微信群，也加入了不少群，这些微信群少则几十人，多则几百人。商家可以加入跟自己产品相关的微信群，再有规律的将商城小程序分享到群里，吸引人去点击，有利于提升品牌和产品的宣传。
小程序推广方法二：公众号
很多企业商家拥有自己的微信公众号，也会定期发布文章推送给用户。现在微信公众号支持小程序插入功能，在文章底部以名片的形式插入小程序，当用户阅读微信公众号的文章时，浏览到最后可直接点击名片进入商城小程序，大大提升用户的转化率。
小程序推广方法三：微信首页下拉位置
在微信首页下拉位置，可以看到最近访问的小程序。现在微信首页下拉位置，已经成为微信用户访问小程序的最常用入口之一。因此商家想方法让用户点击一下店铺小程序，这样小程序默认出现在微信首页下拉位置，提升曝光率，不失为一种不错的推广方式。如何让用户点击你的店铺小程序，可结合方法一一起推广。
小程序推广方法四：附近的小程序
微信有个附近的小程序功能，企业商家只需要提交相关材料并通过审核后，就可以将小程序展示在用户的附近。这样，但附近的用户查看附近的小程序时，商家的小程序就会出现在里面。“附近的小程序”作为小程序主流量入口之一，是一个很好的推广渠道。
小程序推广方法五：朋友圈广告
现在访问微信朋友圈，是否看到了标识为“广告”的文案宣传，这就是基于微信推出的朋友圈广告，这类广告可以投放视频、图片和小程序链接等多种形式，并且可以设置传播范围，定位比较精准。这种方式可以吸引精准的目标客户，当然也需要一定的推广费用。
目前微信小程序推广的方法比较多，上面几种方法对电商类小程序而言，能快速吸引流程，提升小程序店铺的销量，有利于商家品牌的宣传。
文：资讯小卡车
图：pexels
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