【网站百科】企业外贸网站建设的要求及注意事项
随着经济全球化的发展，国内做外贸的企业越来越多，做外贸最基本要求就是要搭建一个企业网站，那么一个好的外贸企业网站该如何建设呢？今天小爱酱来给大家说一下外贸网站建设注意的事项。
1、服务器的选择
外贸网站在选择服务器上应该根据网站产品主要的销售地区来选择，这样就可以保证当地的客户在浏览网站的的一个流畅性，保证了网站和企业的用户体，很多做外贸网站的都选择中国的服务器，看起来打开速度很快，以为国外打开速度就一定快。国内服务器在国外打开的速度一般都是很慢的，就像我们打开国外网站一样，速度慢得蜗牛一样，所以不能只顾自己打开快，要用户打开速度快才是重点。
如果有条件，建议选择对应业务匹配的国家的服务器，最少也也选择香港服务器，香港服务器的住口宽带一般都比较大。当然，更推荐用户使用带CDN服务的建站平台，例如爱用建站。CDN服务能大大提高网站在海外的访问速度。
2、域名的注册的选择
域名尽量选择com和.net这类国际网站，尽量不要用.cn这类国家后缀的域名。
3、建站系统的选择
因为外贸网站因为主要服务于国外，国内很多网站都用Gb2312的编码，但是国外网站建议用Utf-8，然后选择建站系统时候一定要选择支持多语言的建站系统，这里推荐爱用建站平台，支持多语言，采用utf8-8编码，这样国外的客户打开的网站就不会出现乱码的状况了。
4、注意国外用户的浏览习惯
不同的国家有不同的制度，那么他们的浏览习惯是不是也会跟我们有所区别，这时候我们就可以去研究他们的用户浏览习惯，以此来设计符合他们的网站，很多用户按国内的使用习惯来制作外贸网站，这种是不靠谱的，一定要观察国外同类网站的主流风格，参考这种风格来制作才能符合客户的审美需求。
5、网站风格的选择
国内网站偏向花哨，大量运行图片和动画，这种情况在国外网站很少，根据国外网站的一些研究，不难发现他们的网站色彩单一，架构简单和整体风格偏向极简风。因此在对网站的设计上，可以尽可能的去迎合他们的习惯。
6、翻译要精准
不管网站的建设如何大气高端，只要网站的内容不通顺或者在词语表达不精确到位，访客就会觉得这个企业不够专业，不靠谱，从而失去浏览的兴趣影响访客心中对企业的印象。
文：资讯小卡车
图：pexels
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