【小程序百科】小程序对于用户的作用有哪些
小程序，也就是微信小程序，是一个基于微信运行的“轻量级”应用。由于它不用下载、安装，更能符合人们对使用方便、快捷的需求，因此在诞生以来，就得到人们的青睐。
但小程序受到人们的青睐，仅仅是因为其不用下载、安装，使用方便、快捷吗？其实并不是，除此之外，它对用户还有很多作用。那么，小程序对于用户的作用有哪些？下面不妨跟着小爱酱一起来了解一下。
一、保护隐私
相信大家经常会受到一些广告信息，这很大原因要归结于我们个人隐私的泄露。例如，大家在注册各种网站账号时，往往需要绑定手机号，虽然这样做会更加安全，但是同时也会泄露我们自己的个人隐私。而小程序恰恰可以较好的避免这一点。
二、降低低频率APP使用门槛
相信大家在使用手机的时候，都会遇到这样一个情况：为了购买某样东西，或者为了某种需求，而特地下载一个APP，在使用完成后，为了给手机空出更多的内存还要手动删除，这在无形中就提高很多的使用门槛。而小程序，则可以在需要时打开，用完时随手一点，就可以关闭，还不会一直占手机内存，这种用完即走的特点正好解决了用户对于这方面的需求。
三、减少线下服务等待时间
相信大家在外出就餐的时候，如果遇到用餐高峰，往往需要等待很长时间才能进行点餐，这无形中会浪费很多的时间；而下载餐厅的官方APP或者第三方工具，还需要进行一系列的下载、注册流程，太麻烦。如果这个时候能用小程序来进行点餐，就能够完美解决这种问题，免去排队、下载APP的烦恼，从而满足用户对使用方便、快捷的需求。
四、满足用户个性化需求
有些时候突然想看一部电影，却发现现在的APP上并没有资源，于是迫不得已下载另一款APP，而过段时间想看另一部电影，有需要下载别的APP。这样换来换去往往会让人觉得如果有一款APP能够有所有的资源就好了。而小程序虽然没有所有的影视资源，但是它却可以实现完美切换不同的平台。
由于小程序对用户的作用很大，因此使用小程序的人越来越多，对于企业、商家而言，无疑是一个非常好的营销渠道。因此，对于传统行业的企业、商家而言，如果能够抓住小程序带来的红利，那就可以很好的做好营销工作。
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