浅谈涂料的未来发展大方向，水漆品牌市场或强势崛起
每年进入5月，才是水漆品牌的销售高峰期，但是今年情况有些不同。从春节后，水漆企业就是顾客盈门。一反常态的淡季不淡，感慨，不久之前我还不敢说这个话，但现在我可以肯定地说，水漆的时代到来了。
对于涂料，人们并不陌生。它是一种化学混合物涂料，使用不当会对人体健康和环境有一定危害。水漆加盟中国涂料工业协会数据显示，导致雾霾天气产生的PM2.5的主要来源中，挥发性有机化合物(VOC)排放占了21%，而其中约18%就是由溶剂型涂料的排放所产生。
水漆正好可以克服这些弊端，水漆品牌以水代替有机溶剂为稀释剂，不仅避免了涂料含有的有毒物质，在实现环保的同时，还节约了石化资源。虽然水进油退一直被视为发展的方向，但似乎总缺乏一个契机，这也让国内的水漆行业多年徘徊在尴尬的境地。时至今日，这个契机似乎来了。
水漆加盟能够在今年从幕后一跃成为主角，大背景是高耗能、高污染传统发展模式与新型的绿色环保产业在支撑经济增长上正发生角色互换，具体推动力则是国家一系列政策的有力支持。随着《大气污染防治行动计划》的实施、大气污染防治法的修订，国家从政策层面不断加大对大气污染治理的力度，北京、天津、河北、江苏等地也陆续出台各种污染防治办法，这一系列政策措施，对涂料进行限制的同时，开始对水漆大力鼓励。今年2月1日起对涂料开始征收的消费税，更是给水漆加盟涂料行业再添助力。对施工状态下VOC含量大于等于420克/升的涂料征收消费税，将迫使涂料企业加速向环保型涂料转型。
可以看到的是，涂料被替代的进程一旦开启，涂料行业将迎来全面的转型升级阶段。但也要看到，水漆的发展是一个任重道远的过程，不是一朝就能把油性涂料完全替代。中国科学院过程工程研究所所长助理谭强强认为，虽然水漆无论在技术水平上还是在应用上都有了长足的发展，但与国外相比还有一定差距。目前，发达国家水漆的应用比例已达70%到80%，而国内比例还很低。中外水漆的水平差距尤其表现在科研领域，即便研发投入占收入的比例相同，但绝对金额的差距是巨大的。
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