纯电动车上牌乱象,为下半年销量的跌落埋下种子
前 言
中国新能源汽车自08年“十城千辆”工程实施以来,历经十余年的蓬勃发展,至今我国已成为全球最大的新能源汽车产销国。据中国汽车工业协会统计,去年新能源汽车产销均超百万,同时今年上半年的销量也高达61.7万辆。看起来新能源汽车正处于节节攀升的大好时代,可谓希望与挑战并存。然而,事实并不像表面那么光鲜亮丽,而是另有隐情。
被“藏”起来的事实
根据目前保监会公布的新车上牌数据显示,今年6月份国内纯电动车上险数高达15.45万辆,整体呈现飞跃式增长的趋势,形势一片大好,“飞”起来了。但是,与中汽协发布的产销量数据一比对,其中的“猫腻”就显而易见了...
大家去4S店买车,从订车到提车,这之间的等待时间,长短不一,这主要是因为4S店从工厂下单情况不同所致。一般来说,新车从工厂出库到4S店再到顾客购买,需要大约15-60天的时间。正因为车先送到4S店然后再卖给顾客,存在一定的滞后,所以新车往往呈现产量>销量>上险数的趋势。
然而,据中汽协统计,今年6月国内纯电动乘用车市场产销分别为9.8万辆和11.3万辆,上述6月高达15.45万的上险数居然比他们都高,也就是产量<销量<上险数,刚好“反了一反”。这被称为“倒挂”,同时这也是2019年首次“倒挂”,意义“非凡”...
那么,为什么会出现倒挂?
理论上,上险数不会大于销量,就像饭店能卖的荷包蛋数量不会超过鸡蛋库存量。所以,出现倒挂的原因只有一个——很多车还在4S店仓库里没卖出去之前,就已经被4S店上了牌上了险。
下半年要“遭殃”!
其实,新能源汽车市场在去年年底12月份也发生过一次上险数和销量的倒挂。经相关部门研究表明,原因是新能源汽车享有的补贴政策在年底即将到期,后续政策走向无法预知,如果商家不将库存车上牌,库存车没了补贴或将面临极大的销售压力,因此商家纷纷紧急上牌。
小编为何要提及此事?
难道只是想说明倒挂并不稀奇?
并不是,因为这两次倒挂,原因几乎一样!
就在6月25日,国家新一轮补贴政策缓冲期正式到期,经销商便和去年年底时一样赶忙抢着为库存车上牌,因此类似年底才会爆发的“年尾效应”也提前到来。
这将使新车销量数据大量集中在6月份,或将导致7月及之后的销量被提前“预支”。说白了,就是应该下半年卖的库存车在上半年就被商家上牌“假卖”了。因此就数据来看,7月销量大几率会出现大幅下滑。
还有,在北京、杭州等限牌城市中,因为每月政府发放的指标是限量的,所以6月商家的集中上牌也会让所剩牌照数量锐减甚至告罄,与此同时商家也需要一定时间来“消化”已上牌的库存车,因此在一定程度上也会影响销量。
总 结
新能源汽车发展至今,可歌可泣,一方面相比燃油车其在销量上创下了辉煌,另一方面作为新能源车型由于多种不确定因素而不为人们所接受。按照以往情况分析,每年下半年都是新能源汽车的销量增长期,然而遭遇疯狂上牌,结果如何还未可以...
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