花王水漆私董会成员风采丨聚焦标杆品牌，革新经销理念！
近日，花王水漆正式吹响“打造高端水漆第一品牌“的号角，以独有的二次提纯技术屹立在环保水漆风口，与优质经销商携手，以高端水漆，引领未来发展趋势。
为了实现这一远大目标，花王水漆成立了行业首个“高端水漆私董会”，旨在搭建一个品牌与优质经销商之间的高规格、高含金量的互通共建交流平台，共同谋划“打造高端水漆第一品牌“的策略。花王水漆私董会成员个个身怀营销绝技，让我们一起领略高端水漆私董会成员风采——徐晓阳：聚焦标杆品牌，革新经销理念！
经销商做大做强：聚焦标杆品牌
2018年，手握七八个涂料品牌代理的徐晓阳牵手花王水漆，并以花王水漆作为市场发展的重心。聚焦标杆品牌，是一个卓越的经销商做大做强的根本策略。因为聚焦，就可以创造有利润的销量，就可以塑造强劲的市场影响力。
切入市场的利器：高性价比产品
当市场上认为批发越来越难做的时候，徐晓阳却认为很容易。徐晓阳凭借对花王水漆产品架构的深刻理解和坚韧乐观的心态，把高性价比产品的市场作用发挥到了极致：以高性价比产品切入市场，打造品牌口碑，再向市场布入中高端产品，最后全面赢得市场。
革新经销理念：重视基辅材市场
十年的行业沉浸让徐晓阳意识到基辅材市场才是如今涂料经销商的突围方向。涂料的辅材化趋势已成必然，徐晓阳始终坚持发挥基辅材的市场优势，全面带动明星产品销售，并希望能够以自身经验帮助其它经销商革新经销理念，共同将花王水漆打造为高端水漆第一品牌！
专访中，徐晓阳谦虚地说道“：整个涂料市场品牌众多，不可能把所有品牌都做得相当好。所以经过筛选，我把重心都放在花王水漆上，并且规划在三年之内，不讲做到全国第一，但至少也要排到全国前几位，这是我的目标。”
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