花王水漆私董会成员风采 | 深研市场，摸索前进，金牛产品成为市场破局关键！
近日，花王水漆正式吹响“打造高端水漆第一品牌”的号角，以独有的二次提纯技术屹立在环保水漆风口，与优质经销商携手，以高端水漆，引领未来发展趋势。
▲花王水漆优秀经销商代表
为了实现这一远大目标，花王水漆成立了行业首个“高端水漆私董会”，旨在搭建一个品牌与优质经销商之间的高规格、高含金量的互通共建交流平台，共同谋划“打造高端水漆第一品牌”的策略。花王水漆私董会成员个个身怀营销绝技，让我们一起领略高端水漆私董会成员风采——陈文磊：深研市场，摸索前进，金牛产品成为市场破局关键！
一、深研市场，思维转变
从公司业务员到花王水漆经销商的转变，陈文磊有着独到见解：“最开始加入公司时，我是负责贵州这个区域的业务开发，通过多年来深入走访市场，我了解到在贵州的涂料市场中，水性漆的空缺蕴含着巨大的商机，凭借着对市场的深入了解及对消费者心理的精准把控，我萌生了创业的想法，在公司领导的大力支持下，我决定来到都匀这一片天地闯一闯。”
二、从零做起，摸索前进
创业第一年，一个人，一台车，一个仓库。陈文磊从零做起，边学边干，摸索前进，凭借着在公司多年的市场业务开发经验，陈文磊紧抓消费者心理，通过走访小区、不间断拜访客户，以产品的多元化及稳定的产品质量逐步打开销售局面，硬生生的在涂料品牌围城的都匀市场打响了品牌知名度。
二、金牛产品成为市场“破局密钥”
对于市场破局阶段，学会聚焦才是制胜法宝，专注一款产品，才能形成一个聚焦的合力去切入新的市场。而金牛产品净味防霉宝，恰恰就是这把“破局之钥”，它销售增长率低但市场占有率非常高，有着稳定的目标市场。陈文磊通过净味防霉宝这款金牛产品逐步打开了分销渠道和双包渠道，在当地逐渐积累下良好的口碑，同时带动了零售和中高端产品的销售，并一举开发了12家同城加盟店，迅速收获了大批忠实客户。
陈文磊说：“其实最大的挑战就是品牌知名度不够，一个全新的品牌进入市场，推广需要一定的周期，但是我们有耐心，循序渐进，厚积薄发，因此我给自己制定了一个目标，用三年的时间打基础，专注油木工渠道，把我们的产品更好更快地推向市场，我坚信，跟随着花王水漆的脚步，未来一定能在都匀市场闯下自己的一片天地！”
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
