iPhonexr跌至3k档机型价格：库克官方跌价销量，真香机边框变窄
去年库克发布会了三款iPhone旗舰，xr的出现代替了廉价版苹果手机，面容id与ios的配合也使得这款iPhone的市场定位逐渐攀升，销量甚至一度超越定义为旗舰高端机的xs系列。或许连库克这些高管都无法预估的到，iPhonexr一贯被吐槽的lcd超大边框，廉价版的外壳配色竟成为了稳居销量首位，各大年度电商促销机型，即使被定义成一款廉价版苹果手机，却依然不失其内在的高端A12处理器性能。
iPhonexr
谈谈iPhonexr的手机价格降价趋势吧，从去年各大电商平台首发6399的价格，接着去年11月份陆续跌至5k档位也就出现了所谓的“年度真香机”，在今年各大平台的促销力度之下，甚至到达了4K档位的低廉价格，争先入手这款性能次旗舰iPhone成为大家津津乐道的话题。在这几天某划算的平台活动中，iPhonexr的价格竟然突破了3999元，成为了目前iPhone全线产品中3k档位手机。
xr背板
这里不得不说一下库克的降价策略，为了迎合亚洲区域销量，会为了很多人的价格期望值，根据手机季度业务范围进行降价。在iPhonexr首发7k价位下，导致很多苹果爱好者望而退却，无以吐槽的边框厚度太宽了，颗粒感的观感屏幕被称“看瞎眼”，压感屏被阉割了3dtouch功能，还有一切英特尔基带信号问题的不断出现。谁又料想到随着价格不断触低，xr的电商平台销量在节节攀升，成为了苹果公司今年一大“杀器”。
边框触摸
苹果官方对于折旧价甚至给出了2999元价位，对于很多喜欢iPhone的老用户来讲，事实上是极具诱惑力的。在大家都质疑iPhone缺少创造力时，似乎库克的试验版多颜色xr，又一次为苹果公司注入了活力。一方面今年九月份新机发布，也在促销降价抛货的原因，苹果收购了英特尔5G调制器业务后，在自研5G芯片基带的技术道路上会越来越远，也预示了新款iPhone又将改变我们的生活。
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