为什么互联网公司的Logo都是动物？原来如此
互联网从其诞生至今，一直都是代表着最新的技术与潮流。logo作为一个互联网企业的品牌标识，更是象征着公司的发展前景和企业理念，那么，它的重要性自然不言而喻。它是一个公司的脸面，代表着公司非凡的意义。因此互联网企业的logo设计往往大胆而新颖，时尚而潮流，区别于传统实体企业的设计，而采用各种可爱的动物作为形象logo就是一个显著的特点，这也反映出现代社会人们对求新、求美和求趣的追求。不知道大家有没有发现大部分的互联网知名企业都会选择用动物来作为logo，其中的寓意大家都清楚吗？
其实互联网公司使用动物做Logo并不是盲目跟风，而是有其背后的含义。一般主要是看中了某些动物的特殊品质，从而契合自己的产品和服务理念，加深用户对他们的印象！
第一：更加亲民接地气，小巧可爱的动物形象更加地活灵活现，更能够受到用户的青睐。
第二：从营销角度来说，生动活泼的动物形象更容易被大家接受与认可，而且可以延伸出乐于观众接受的营销素材，尤其会受到年轻用户的喜爱。
第三：有了logo自然也会产出一定数量的吉祥物，而动物类的吉祥物更容易设计和制作，这样推广起来也更加有特色。
第四：动物的形象都自带特性和品行，可以从不同角度隐喻出互联网公司的文化理念。
比如：腾讯QQ，腾讯的logo我想大家应该都很熟悉了，可爱的企鹅形象深入人心。Q字母有点像企鹅，两只企鹅并排交谈就是QQ，寓意着腾讯的社交含义。还有美团外卖的logo，也就是袋鼠为例。美团外卖用袋鼠来做图标,首先是想表达他们送的外卖和袋鼠一样灵活,并且外卖的配送速度非常快；另一方面是袋鼠身上的育儿袋是用来装自己的孩子的,美团想以此来比喻他们把客户点的外卖看成自己的孩子一样,会小心地呵护并护送外卖不受损伤,这样可以说是非常形象贴切了。
国内还有很多企业使用动物作为Logo，比如百度的熊、京东狗、迅雷蜂鸟、UC松鼠、探探狐狸、携程海豚，去哪儿骆驼，同程网鱼，艺龙龙，凤凰网凤凰，途牛牛，印象笔记大象，MSN蝴蝶，火狐浏览器狐，推特鸟......不止国内这些动物Logo，还有很多闻名全球的大咖企业或者品牌形象也是如此。比如闻名全球俘获万万少女心的一只猫，HelloKitty。又比如大家熟知的豪车法拉利，一只脱缰桀骜不驯奔腾的野马。还有那个看标志就知道，牛气冲天的兰博基尼。
总之，用动物作为互联网企业的形象logo不失为一种独特和成功的宣传定位，更能赋予品牌更多情感联想与价值认同。
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