一起看看手机包装盒的变迁史
手机发展竞争达到白热化阶段,但大多数人关注的是手机本身,而对手机的包装外观、材质、工艺、结构设计并不在意。但推陈出新的观念不仅仅只是适合手机,也同样适合于手机包装盒,接下来,我们就一起盘点与回顾下手机包装盒的发展过程,从手机包装盒的发展变迁中看科技的进步。
手机属于消费类电子产品,要考虑到包装外观的独特性与唯一性、结构强度、环保及可持续发展性。手机包装盒目前用得最多的材质,就是纸类材质。纸是由纤维为原料所制成材料的通称,具有质轻、品种多样、成本低廉、易于大批量生产的特点。手机包装盒中使用频率比较高的材质有铜版纸、白卡纸、黑卡纸、金银卡纸、牛卡纸、瓦楞纸,灰板纸等等。
早期手机的包装,外观结构件都是以瓦楞纸作为主要原材料,瓦楞纸的特点是:质量轻,价格便宜,适合大批量生产各种尺寸。瓦楞纸的结构特点是由单层或多层波浪形的瓦楞纸纸板和平坦纸粘合而成,具有较好的抗压强度,能承受一定的压力、冲击和振动。因成本相比其它方案更具有优势,得到大量使用。
同一时期的三星手机同样是大量使用瓦楞纸材质。在包装盒内同样是以瓦楞纸做的结构件用来归置充电器及耳机等附件,而手机则使用强度稍高的PET、PS、材质的吸塑盒或者海绵为保护材质。
后来,因为响应环保要求,手机包装内托也曾使用整体纸托作为包装盒内构件,如下图所示,但是因为当时整体纸托表面较为粗糙,而且密度较小,强度低,并没有得到广泛应用。
整体纸盒用用在手机包装上,应用最多的应该是 HTC,因造纸技术发展,整体模压纸盒从外观、密度、结构强度上都有很大提升,在纸盒外贴上面纸,同样显得高档,而且这样是最环保。
而目前使用更多的材质是双铜纸或单面铜板纸与灰板。双铜纸是指双面铜版纸。双面铜版纸是铜版纸的一种,就是双面涂布,两面都具有很好的平滑度。灰纸板是由一种再生废纸生产而成,产品分为单灰、双灰、全灰,属于环保型的包装材料。
最典型的应用就属苹果,苹果从 2007 年发布第一款手机,到现在的 iPhoneXS,包装上的主要材质都是瑞典双铜纸双面覆膜,然后灰板作结构件支撑,如今,大多数手机都是用这种材质,做出来的包装盒表面颜色一致且平整,外观上的赏心悦目也是其它同类材质包装盒上看不到的。
说到苹果手机包装,还不得不说它的一个专利:天地盒的包装,在将天盒拿起时,地盒将在 3-8s 内缓缓落下,原理是利用天地盒配合的间隙控制空气进入量来控制地盒的下落速度。苹果包装盒内托结构件材质从早期的瓦楞纸,到 PP 材质吸塑内托,都有进行尝试。
还有一部分手机,因厂商为显示与众不同的高档,使用工程塑胶作包装盒材质,外观和结构强度都提高档次,不仅成本高昂,而且包装环保性大大降低。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}