“神仙打架”的618，最后倒霉的还是凡人
从6月1还开始一年一度的618已经开始住进的进入了前半场的盛会，从第一天的战绩就可以可出，不管是哪个平台都是收获满满。
每天不管是玩手机还是电脑、电视都是今年618的宣传视频，其中以京东的尤其多，从抖音、快手到网页弹窗，包括电视上全都是京东618跟火箭少女合作的广告，而从第一天的战绩上也可以看出，这次京东的投入收获也是不菲的，毕竟每年一度的618本身是京东的主场，就像淘宝与双十一一样，但是现在的618却成了整个电商约定俗成的一次年中大促。
今年最早宣布参见618的并不是京东而是苏宁，在5月15日，苏宁吹响了今年618年中大促的号角，之后天猫、京东相继召开了商家大会，备战618.实际上苏宁跟京东在这次618对立上显得很明显，毕竟同样都是将家电类目作为主营类目之一的电商平台，苏宁与京东之间的竞争就在所难免。
从这次618的短暂的数据来看，6月1号京东家电在三分47秒内成交额突破8亿，同日苏宁的战绩显示，在开场一小时内苏宁内超10大品牌销售量瞬间过亿，两者的对比在没有完全的数据公布很难确定谁输谁赢。
相对于只要超越京东在家电电商行业之间地位的苏宁，天猫的胃口就更大了，本来最早在淘宝双十一之后，京东有了618，两大平台各占据一个主场，但是这次天猫号称将618打造成另外一个双十一，这其中的意图就不言而喻了。
但是不管平台之间的想法怎么样，对于商家而言这都是神仙打架一样的竞争，绝大多数商家只是想经营好自己的店铺，来赚更多的钱，但是一场618盛宴对于很多的小商家而言就是痛苦的了。就拿淘宝的商家来说，最近的手淘端，搜索前三十位几乎全部都是天猫的店铺，比起本身就财大气粗的天猫，这样的活动对于很多淘宝商家来说更是雪上加霜的灾害了。
实际上说开了，整个618都是大牌商家的盛会，对于绝大多数中小商家来说没有流量都给了大的商家，小商家的流量更加的捉襟见肘，而且还要承担着活动大促之后的后遗症。
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