京东618手机竞速榜解析：荣耀首日领先小米，位居品牌销量第一
6月1日，京东618全球年中购物节正式开启，京东手机品类全线飘红。手机作为占领京东618主场的重要品类，以3分钟卖出手机超过5万台的好成绩，展现出了京东618的主场霸气！每年的京东618都是手机品牌在一年中最激烈的战场，各大手机厂商释放积攒已久的实力，力求打响618的头炮。京东618手机实时排行榜在第一时间上线，此排行榜即为各大手机品牌竞争的缩影。从首日榜单排名来看，角逐形势异常激烈，在传统强势品牌荣耀、小米等依旧迅猛的同时，新兴品牌Redmi、realme等也在榜单中占领一席之地。
单品销量排行中，刚刚上市的Redmi K20 Pro凭借超高的性价比夺冠，开售2小时Redmi K20 Pro就成为了京东手机新品销量第一，表现可圈可点。而荣耀畅玩8A和iPhone XR分列二、三位。单品销量前十中除了第三名iPhone XR，其余均为国产手机，OPPO K3、realme X、一加7 Pro等新品均榜上有名。值得注意的是，华为P30 Pro虽然距离新品发布已经过去了一段时间，且产品售价也较高，但依然在销量榜中占据了一席之地，足见消费者对其的喜爱。
品牌销售额方面，今日Apple、华为、荣耀占据前三位，其中Apple的品牌销量虽不及华为和荣耀，但凭借着较高的产品售价，Apple在品牌销售额上依然保有优势。而Apple品牌的618首日购机福利以及iPhone全明星热卖优惠也是其登顶销售额榜单的原因，京东手机618的促销优惠，成为大幅抬升iPhone销量的有力武器。
除了今年618的实时销量，京东还对品牌同比增长进行了排名，凭借近一年内在联想K5 Pro、联想Z6 Pro和联想Z6 青春版等多款机型上的发力，联想在品牌销售额同比增长排行第一。同时vivo、OPPO同比增长也名列前茅，vivo手机12分钟超去年全天销量，是去年同期的11倍，足以表明京东平台对这两大线下强势品牌在线上的扶持效果。
在手机这个品类京东具有强大的领先优势，是各大手机厂商不可忽略的重要渠道，而在618这个重要的购物节中，京东推出的这张手机竞速榜的含金量不言而喻，可以清晰地展现出手机品类的消费趋势。品牌的胜利就是京东的胜利，京东将用自身能力推动手机市场健康竞争，共谋发展。京东618全球年中购物节的大幕如今才刚刚开启，京东手机还将带来手机天天5折秒、领券立减618等给力优惠，这将对榜单产生怎样的影响，让我们拭目以待吧。
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