淘宝几块钱的东西也包邮，卖家难道是在做‘慈善’？事实让你意外
随着我国科学技术越来越发达，人们的生活得到了巨大的改变。比如智能手机的出现，改变了人们的通信方式和娱乐方式。而依托互联网的电商行业，改变了人们的购物方式。这些得益于科技的产品，不仅仅改变了人们的生活方式，而且还推动着我国的经济的发展。而电商行业的诞生，颠覆了传统购物模式，使人在足不出户的情况下就能购买到天南海北的物品，同时提高了人们的生活质量。
提及电商，大部分人脑海中浮现的是阿里巴巴、淘宝、马云等一众名词。马云表示做电商最早的人，却是做电商最成功的人。如今，淘宝和天猫两个阿里巴巴旗下两个电商平台是目前使用最多的购物软件，与天猫不同的淘宝诞生的时间更久，路途也更坎坷一些。在淘宝诞生之际，互联网购物和互联网金融并不是很成功，而且还存在一些缺陷。而且网上购物并不被大多数人认可，购物热潮也并没有现在盛行，卖家也并不多，可谓是少之又少。但时至今日。阿里巴巴推出的淘宝得到大众的认可，阿里巴巴旗下的支付宝也解决了移动支付的问题，而且得到了大家的认同肯定，并积累下很多忠诚用户。
在很多人看来，淘宝卖家是一个非常赚钱的行业，尤其是淘宝活动之际，比如双十一，都能让淘宝卖家赚的满盆满钵。但事实并非如此，早期淘宝卖家的确非常赚钱，可随着淘宝越来越火，认证的商家也越来越多，淘宝自然而然也成为了一个拥挤的为网购平台。
而想要在众多同行中脱颖而出，淘宝卖家就必须有很强的营销能力，从而在同行店铺版块中排名靠前，使多数购买者能够看到店铺商品。而多数淘宝卖家都没有新颖的营销手段抓住客户眼球。如此一来就只能使用降价的营销方式。最为常见的就是许多淘宝店铺脱出几块钱就包邮的商品，卖家难道是在做‘慈善’？便宜又包邮，那卖家不赚钱了吗？而事实能让你意外。
首先，商人都不会做亏本的买卖，淘宝几块钱的东西批量生产成本也不过一两块，甚至几毛钱，淘宝卖家依旧有利可图。其次，如今知名的快递公司最低起送价虽然都已经达到了10元，但是淘宝卖家和快递公司是有合作关系的，能对快递费进行减免，不过这也是一笔不菲的快递支出费用。即使这样，淘宝卖家也只能够将成本控制在不亏、亏损几毛、盈利几毛的几种情况。
即使这样，淘宝卖家若是算是人工费，也没有挣到多少钱，甚至亏损了不少。那问题来了，淘宝卖家是真的在做慈善？苦了自己，乐了大家。其实并不是，这样也仅仅是一中营销手段。众所周知，多数的淘宝店铺并不只有几块的商品，还有多数商品是能够盈利的，不过因为同行太多，难以被人发现。而淘宝卖家正式利用这些几块钱的小商品吸引顾客，增加人气和流量，提高排名和曝光量。当遇到活动之际，卖家就可以依靠排名卖出大批商品，薄利多销，扭亏为盈，赚取利润。
综上所述，多数几块钱就能包邮的商品也只是淘宝卖家的一种营销手段，用来增加人气和曝光量，从而销售其他物品。而这些亏损是能够在淘宝卖家可控范围内的，即使亏损也并没有多少成本。若是营销成功，卖家还是可以赚取很多利益。
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