金山办公软件将进科创板？WPS一年赚3亿，估值高达93亿
在当前，对于绝大多数大学生以及上班人士而言，办公软件的熟练使用已经成为一项必备技能，按照设备类型分类，不外乎苹果与微软两家，国内PC设备市场占有量相对较高，微软office的应用空间相对较广。但近年来，金山办公软件WPS所占的市场份额逐渐扩大，再次受到办公人群的瞩目。
根据2018年的数据统计，国内办公软件使用用户大概有6.55亿人，其中WPS注册用户达到2.8亿，占到了总数42.75%的规模，WPS每月极高的用户活跃度更是几乎占到半壁江山。5月9日，金山办公软件披露科创版招股书，这一预备上市的举措更是受到业界广泛关注，而WPS一路逆袭的过程也更加清晰的呈现出来。
WPS诞生在1988年，算得上是最早的中文办公软件，1988年到1995年这7年间，WPS的用户市场占有量高达90%，但在1995年微软进入中国市场之后，WPS的用户迅速流失。这主要是windows有着强大的电脑系统生态，自带的office办公软件在电脑端的应用也更加成熟，因此更受人们的青睐。之后微软office的市场占有量多年稳居90%以上，这对WPS的生存空间造成严重威胁，虽然WPS宣布个人版应用永久免费，但在微软office强大的生态下收效甚微。
近年来WPS的崛起很大程度上是抓住了移动办公应用发展的契机，微软office虽然在电脑端的应用具有优势，但WPS深耕用户不同设备的同步协作，无论是个人应用还是团队协同办公都更加符合国内用户的使用诉求，正是因此，WPS的用户数量以及活跃度有了明显上升，完成了逆袭的第一步。
目前WPS的用户市场份额已经接近半数，但在3亿的活跃用户当中付费用户数量仅占1.6%，对此WPS制定的三种盈利模式也巧妙的利用了这一市场空间，针对政府机构以及一些大型企业金山办公直接收取软件服务费用，一般是1998元一套；对于个人以及中小企业收取业务增值费，一般是根据服务不同每年365元或者是599元的价格；对于未付费的用户投放广告，金山办公也获得了丰厚的广告费用，这是WPS近年来逆袭崛起的第二大条件。
从2016年到2018年，w PS的营收急剧增长，每年净利润从1.3亿元涨到3.1亿元表现极为突出，市场估值也达到93亿，目前金山办公上市意图明显，业界也普遍关注金山办公今后的进一步发展。
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