今日头条开屏广告投放
什么是开屏广告？
开屏广告是应用开启时加载，展示固定时间（ 静态3秒、动态4秒、视频5秒），展示完毕后自动关闭并进入应用主页面的一种广告形式，按CPM计费；
展示位置：主要包括头条开屏、头条视频开屏 以及 其他头条系APP开屏中；
售卖方式：支持CPT、GD两种售卖方式；
今日头条开屏广告
今日头条开机入口，用户每日视觉拦截第一屏
广告位置：用户打开今日头条APP时展现
素材形式：静态（3秒）、动态（4秒）、视频（5秒）
今日头条广告特点：
1、强势曝光，动态开屏与视频开屏曝光时间更长
2、广告可点击至落地页或文章
3、支持全国投放，曝光效果更出众
今日头条广告购买方式：
CPT（Cost Per Time，按时长计费广告，包时段包位置）
GD（Guarentee Delivery，保证递送广告，按展示量计费，保量）
以上就是今日头条开屏广告的介绍。
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