3个技巧教你做好微博号运营
目前中国市场的社交分享功能主要集中体现在微博、微信和QQ等平台。其中，微博又因所蕴含的明星资源及粉丝文化早已成为年轻人互动的主要平台是营销兵家必争之地。微博月活用户已经破4亿，约有30余万家企业开通了微博。在如此体量庞大的基础之上，如何从微博的海量信息流中脱颖而出，成了微博运营的超级命题。
今天给大家分享的就是非常简单，又非常实用的微博运营的3个小技巧。
1.保持发文频率
其实这一点最简单，但是也最难做。很多人觉得日更一条没什么难的，但是坚持下来却不是每个人都能做到，因为都没有意识到发文频率的重要性。但现实是“说者无意听者有心”，最关心你发文频率的是粉丝，保证发文频率本质上只是为了让粉丝感受到你微博号的态度，认可你的恒心和你的态度。粉丝不见得会去看内容，但是他们一定会养成阅读习惯。
2.选对发布时间
对于运营来说发微博是工作，是996，但你要是真的在上班时间发微博，那么就势必遇到粉丝互动低的问题。毕竟，你上班的时候他们也在上班。那么什么时间段最适合发微博呢？据调查，周三周四的18：00-23：00，周六周日的13：00-14：00以及17：00-20：00点就是能提高粉丝互动的黄金时段。
3.展现形式
吸引用户的内容展现永远遵循着“短视频>图片>文字”的法则。视频、图片能让用户快速阅读并产生联想和记忆。图片越精彩越容易引起粉丝的关注和深入阅读，也越容易被记住，被分享。所以为了解决纯文字的单调枯燥的问题，提高点击率，就要记得多发视频和图片，分享的时候也尽量通过视频和图片的形式进行传播。
这里就要讲到“卡片式微博分享”（LinkCard），这种分享方式是通过图片的形式强化对用户的视觉冲击，省去密密麻麻的文字，直接用视频/图片传达信息。传统的纯文字链接相比来看，显然是“卡片式微博分享”（LinkCard）更具有新鲜感，也更容易在瞬间让用户明白你在说什么，你想说什么。目前市场上来看，由MobService推出的ShareSDK中就已经实现了卡片式微博分享的功能。成功突破了文字信息量大，抽象复杂，碎片化时间内不利于信息传递和消化理解的局限。
ShareSDK 的“卡片式微博分享”（LinkCard）作为未来微博分享的主要趋势，可以满足更加多样的场景下的用户视觉需求，让分享界面更加合理。同时，ShareSDK也可以满足更加复杂的运营者的使用需求。比如可以对文字部分进行编辑，还可以在此基础上对分享短链进行自定义修改，可以自主设置卡片名称插入图片，灵活设定让分享界面展示更多内容。
运营微博号并不是一朝一夕的事，想要获得1000名铁杆粉丝，那么你至少需要100W以上的粉丝体量。想要实现裂变，社会化分享，粉丝的快速增长，那么除了优质的内容，科学高效的技巧也是必不可少的。
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