荣肯新风登陆央视，开启品牌新战略
近日，上海荣肯环境技术有限公司与CCTV中央电视台签订了战略合作协议，在北京隆重举行了广告签约仪式，两者强强联合，荣肯新风将借力央视这一国家级媒体平台，进一步拉近与消费者的距离，向全国亿万家庭传递荣肯新风高端专业的品牌形象，携手央视，荣肯新风也开启了品牌战略落地的新篇章。
近年来，传统媒体和新兴媒体融合发展，信息推送因差异化递推而越发分散，主流媒体的专业价值在大环境的冲刷下更加凸显。在当下国内主流媒体中，无论从媒体定位、传播价值、公信力、受众面等几个方面来看，中央电视台作为最具权威性、影响力的国家级电视媒体，具有受众范围大、传播广泛的特点，成为各大品牌宣传推广的重要媒介。
“消费升级的时代，消费者在选择产品时更加注重品牌的知名度和美誉度。”荣肯新风负责人就为何与央视达成合作解释道，“签约央视，荣肯新风一改以往低调的作风，积极拥抱消费者，借助央视作为强而有力的背书，进一步提升品牌的知名度与美誉度，从而带动终端消费，成为更值得消费者信任的大品牌。”
权威平台的广告投放，必然有着严苛的审核标准。企业资质的审查、严格的产品质检程序等，经过重重审核，荣肯新风广告成功登陆CCTV-2财经频道、CCTV-4中文国际频道、CCTV-7军事农业频道，多频道轮番播出。顺利通过央视的严格审核，意味着央视对荣肯新风的专业性以及产品的品质高度认可，是值得向更多用户推荐的品牌。同时这也体现出一个企业的实力和前瞻性的眼光。
近几年，随着人们开始关注空气质量对人体健康的影响，新风系统呈现快速上升的趋势。与此同时，新风系统也迎来了政策的支持。2019年5月1日起将实施由住房和城乡建设部现批准的《住宅新风系统技术标准》，相关法规颁布和实施，将更进一步推动新风系统行业的良性发展和普及率的提升。据奥维云网(AVC)数据统计预测，2019年新风系统行业市场规模有望达到187.1亿元。
荣肯新风在2019年开年以来，持续参加了上海AWE消费展、顺德家电展等具有行业风向标意义的大型展会，并与万郡绿建知名建筑电商交易平台达成战略合作。荣肯新风负责人在采访中表示，把握市场不仅要从品牌层面发力，更要提高产品的创新与研发能力，荣肯专利技术纳米石墨烯改性抗菌透水膜（龙膜）的运用，进一步提升新风产品的热交换率，带来更舒适的新风体验，荣肯将持续坚持自主创新的研发理念以及高科技材料的运用，全力打造解决消费者痛点的优质产品。
在渠道上，荣肯新风继续保持与优质地产商的合作，同时大力展开与建筑平台的战略联盟。找准时机，精准发力，加速扩大荣肯新风在行业市场上的份额。
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