微信小程序的运营推广攻略
目前市场上小程序已经深入到电商、新零售等领域，并做出了优秀的数据，而越来越多的商家也借力友好速搭上线了电商小程序，进入到社交电商这一红利领域。
大家都知道小程序最值钱的东西就是用户，因为只有用户才能够替你把商品贩卖出去，只有有了用户才能够做到产品的变现，才能做到一个企业影响力的提升。在目前小程序的细分种类中，电商小程序一枝独秀，占比最多，排在次席的是餐饮小程序。
小程序裂变是指通过微信内部的裂变把精准的流量吸引到小程序里，再通过多种方式再裂变，最后达到变现的目的。
小程序裂变该怎么做
活动裂变：策划有效的活动，然后结合公众号推文、小程序弹窗、朋友圈、社群做转化。或通过一些其他的渠道做引流，然后发起一些活动。
当然做活动它不是随机的，需要提前去做规划，需要策划好时间节点爆发点，然后什么时候复盘可能会有什么样的事项，以及需要一个备用的PLAN B，防止方案一到时候不能执行的话怎么办？所以做裂变一定要准备两套甚至两套以上的方案，这样的话就可以万无一失。
朋友圈裂变：朋友圈的小程序裂变其实是一个不直接，但效果会非常好的方法，可以是有小程序二维码的文章也可以是活动海报，但这也需要做得有趣，有爆点，这样就会达到一定的裂变程度。
社群裂变：其实就是通过各种微信社群、电报群、QQ群、论坛等做裂变。更适合游戏类，电商类的产品。
我们首先要让社群有一定的活跃度，然后在有活跃度的社群里进行分享，然后才能做到有效的效果。然后可以在社群内发放福利分享等，也可以是精准的去针对一个行业，或者是精准的去针对一个城市来进行推广做裂变。另外也可以找一些符合您产品的大咖来帮忙推广，他们自带的流量自然会吸引很大一批人。
功能裂变：是小程序自带的一些营销类目，像拼团功能，分销、团购等比较适合于电商和餐饮类。以及抽奖、卡券等直接跳转的活动。做这些活动的产品最好是高频、刚需、复购率高的，这样裂变起来的速度会更快，效果更好。
小程序的理念是“即用即走”，但是也容易造成“走完不回”的问题。因次提升小程序的用户粘性，提高用户留存率非常关键。所以需要通过大数据分析进行精准营销，满足用户个性化需求，从而提升用户留存率。
小程序可以作为公众号或者服务号的补充，让品牌和用户建立更高效的互动，也可以作为一个独立的营销平台进行运营。
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