微信运营——掌握这几招轻轻松松维护住粉丝
我们都说,顾客是上帝,对于一个企业的微信公众号平台来说,我们的粉丝就是我们的上帝,我们需要用心去维护,粉丝的维护从概念上出来就是要维护好粉丝的用户体验,给他们一个好的体验空间,解决他们的需求。那么我们想要维护好我们的粉丝,需要做些什么呢?
第一:设置投票话题
投票话题这个主要是让我们的粉丝都积极的参与进来,我们的话题都是需要有一定的吸引性的,我们需要的是近期的热门话题进行设置。我们在设置这些投票的时候,需要对我们的粉丝有足够的了解,不是说所有的内容都是适合我们粉丝的,我们可以根据粉丝不同的特性来设置不同的话题。
其实这个对于粉丝的想法,这个说难不难,说简单也不简单,我们需要长期的对粉丝进行分析才知道,粉丝可以分为多少类型,不同类型的粉丝具体数量。那么这个一但被我们给了解以后,我们就可以有针对性的对他们进行分类,方便以后有针对性的进行组织活动。
第二:自定义设置
自定义菜单,微信本身带有的是比较少的,我们需要在后台进行设置。我们可以是设置抽奖活动,或者是信息查询之类的。我们知道用户的心理都是怎么方便怎么来最好,能够减少操作的就会如何操作。那么我们有了这个功能以后不但能够留住我们的粉丝而且还可以依靠这个功能来推广收纳新的粉丝。
还有就是我们的抽奖活动,我们知道人性都是爱贪便宜的,你有抽奖活动,而且都是免费的,有这样的机会不要白不要?如果我遇到了这肯定是会去参加的。频率不用太频繁,每个月有个一次、两次的活动就差不多了,来提高粉丝的活跃性和依赖性。
第三:消息回复
我们知道,如果每条消息我们都一一都去回复的话,不仅会花费我们太多的还是时间,还会降低工作效率。但是我们不回复,那么对于粉丝来说又会给粉丝留下不好的印象。我们可以先设置一些自动回复,再视情况选择性的去回复。
微信运营,关键就是在于吸粉、维粉,在做粉丝的量的同时更要做好粉丝的质,所以关键还是要把我们的粉丝维护好,只有维护好了粉丝,他们才会为我们运营的内容买单。
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