微信小程序如何精细化运营？
很多商家开发好了微信小程序，接下来就是做好小程序的精细化运营。如何做好微信小程序精细化运营，变成很多企业十分关心的问题，小编想详细的和大家聊聊关于微信小程序运营先关的问题。
1.自带流量优势，线上线下有引流渠道
首先可以看到这些小程序本身都有一定的流量优势。像京东、唯品会在线上有一定的种子流量，因为它们本身平台的流量就多，一部 分网页或APP用户直接转移到了小程序上，所以就有初始流量。还有像永辉超市、海澜之家、步步高这种，他们能够从线下场景去引导 用户，同时他们还具备一定的品牌效应，也可以自带流量。
今年双11步步高不再是以打折活动为主，而是引入新零售业态，利用鲜食演义空间吸引消费者。这些线下新零售店面在销售额方面均 有两到三成的提升，实际上对小程序也有很好的引流效果。像这两种要么在线上本来就有流量优势，要么在线下有场景可以往线上倒 流，他们的小程序产品在双十一或者整个电商领域打造爆款的可能性都会更高。
2.借助微信平台，激发社交电商活力
他们的共同点是依托微信生态。这些成功的小程序以微信小程序为主，裂变效果离不开微信体系。这也很好理解，因为微信小程序是 目前最成熟的小程序生态，腾讯出于战略诉求也很欢迎电商的入驻，以靠谱的产品吸引粉丝，粉丝能成长为商家的“代言人”，不只 是作为买家，还可以作为分销渠道，正应了在社交电商的基本道理。只要运营得当，小程序上架就能发挥出海量微信用户的潜力。微 信天生具有的社交属性，为社交电商打法提供了良好的土壤。
不少小程序借助团购和其他社交裂变的营销方式。好物节期间，京东旗下的拼团小程序“京东拼购”从分享页卡进入的非中心化流量 是10月同期的12.5倍，新访问用户数为10月同期的142倍。支撑起京东拼购这样的成绩的，本身是团购、拼团或者其他活动裂变方式， 对于用户来说具有吸引力，另外就是在微信小程序生态，有很多机会能够引起在微信熟人社交的圈子内的列表传播，因此八九零小程 序生态的意义也不容忽视。对于很多商家来说，肯定是希望能够利用好生态，把自家的电商小程序打出去的。
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