新零售行业应该怎样利用微信推广获得市场
中国零售业曾以每年翻番扩店的形式在发展，并拥有高速增长的“黄金十年”。然而，物极必反，在经历一番粗放式的野蛮增长后，开始逐渐放慢了“脚步”。毋庸置疑，造成传统零售业的困境并不是偶然的，除了资本对零售业的兴趣下降、电子商务的冲击、营销策略、盈利模式、管理成本增加等因素外，传统的促销方式也是导致其发展缓慢的一大原因，随着移动互联网的火爆，很多零售业已经从实体店、商场等传统模式慢慢转变到网上的购物模式，但最近两年大部分电商的弱化，时代对零售业提出了更高的需求，在新的市场环境中，中国零售业应该怎么样发展？
零售业要想做好微信营销要先知道当下存在的痛点，然后才能更好的改善，传统零售业线下模式的店铺和雇佣成本投入大，数据滞后和产品推广期缓慢，线下引流客户渠道单一，被动营销，推广成本高，行业竞价激烈...而微信则不同，每一个微信都是一个营销店铺，运营成本低，利润空间大，全网营销，做好产品服务运营好社群，每个客户都可以去推广，多效传播渠道更广。不管是微信公众号平台以及微信商城的搭建，对零售业来说，用户的沉淀才是营销的基础，精准客源才是我们卖货的基础，不管是线下支付还是线上订购，渠道只是辅助，微信群营销可以精准引流客源。
做零售的商家有活动及新品信息的时候，可以提前做好准备、文案配图，让代理发朋友圈广告，让用户进行点赞福利派送，增加了宣传力度，又能维护客户，所以在开展微信营销前，你首先要明确自己微信的目的是什么，树立品牌形象、促进销售转化、品牌关系管理、是针对企业客户、还是大众消费者？或者是其他，明确了目标才能更好的精准定位，并且对目标进行重要级别划分，是以维系用户关系为主导，还是以品牌传播为重心，总之，把这些最基本的问题厘清楚，你才能对未来的方向准确把握，才能航行的更远。
无论是对哪种推广来说，帮助粉丝和代理获得成功，依然是其留住粉丝的主要价值所在，企业微信在介绍产品及服务、解决方案，开展优惠促销活动等方面花费了大量的精力和时间，但是你不知道，原来粉丝想要的“并不是你有什么，而是我可以获得什么”。现在明白了吧，与您推销你自己，不如告诉他们别人是如何成功的，而你的作用又在哪里。企业在微信营销中，也应该适当采用一些幽默、口语、网络流行语的表述方式，来拉近与粉丝之间的距离，鼓励其进行转发分享，并以此达到微信营销的目的。
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