再添一员!盒马最新门店将于5月1日开业,全国门店将突破150家
随着互联网数字化的创新和消费的升级,生鲜已经成为互联网与零售行业巨头们的目标,都逐渐在生鲜领域发力。特别是今年三四月份,生鲜市场显得异常热闹,首先是盒马菜场首家1000平米的店在上海市开业;接着苏宁菜场官宣在4月底上线;美团也悄悄地上线了美团卖菜的功能,并在上海建立首个线下服务站。显然,各大资本们对菜市场的征服欲都很强。
据今日相关消息报道,盒马最新一家门店将于5月1日开业,门店地址位于北京北五环立水桥的万优汇购物中心,这也意味着盒马全国门店数量将正式突破150家。
盒马鲜生相对于市面上其他的生鲜模式,其开的线下门店比较大,是集食材、加工、餐饮于一体的线下门店,而且它聚集了以下的优势:对外配送的订单量高;采用配套淘鲜达平台来配送最后一公里、降低配送成本;在供应链上有农村淘宝和阿里系的进口计划做支撑;而且它的本质是做线下商业地产,是一个趋于居民区的农贸市场,再加上小吃摊在一起的商业模式。这几个优势与盒马鲜生CEO侯毅提出的轻重之间,打造一体化生鲜供应链体系也是密不可分的。
盒马鲜生作为阿里旗下的新零售标杆,早已为年轻人们所熟知。2019年开年以来,盒马可谓是爆发式增长,其新增了41家门店,主要分布在北京、上海、西安、武汉、成都等城市,各地主城区盒区房覆盖率都有明显的提高。其中包括备受关注的新业态盒马菜市,盒马菜市全新的定位帮助盒马渗透到更关注民生的群体中,让商超生鲜业界看到新的空间。
盒马鲜生CEO侯毅此前表示,中国消费市场足够大,消费升级需求旺盛,但“一套武功打天下”难以适应新的发展阶段,因此精细化经营是盒马今年的发展重点,未来门店选址也将集中于各大城市主城区。上个月,盒马CEO侯毅公布了盒马的4个新业态:盒马F2、盒马菜市、盒马mini和盒马小站,如今盒马菜市已经落地实现了,其他的新业态也不会太久。
未来的盒马鲜生将会进入另一个迭代与升级的状态,期待盒马鲜生在新零售领域给我们带来更便捷的购物体验。
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