京东推出同城配送，为取消底薪的配送员新提供一个揽件渠道
自称只够继续亏损两年的京东物流，近期上线了新的业务——同城配送，声称 1 小时内送达、3 公里 30 分钟。该业务联合达达共同提供服务，通过双方的微信公号或小程序即可下单，随后派送给附近的达达骑士以及京东物流的团队完成配送，目前在北京、上海、广州、长沙 4 个城市开通了此业务。
达达是一家众包式的物流平台，2016 年时已与京东到家合并，2018 年成为京东物流体系的一部分，共同提供仓配、快递、快运和即时物流服务。从其整个体系上看，京东物流已包含同城配送的服务，区别在于配送员未涉及京东物流团队。
近期因取消配送员底薪把京东推上舆论中心，而刘强东在内部信称2018 年京东物流亏损 23 亿元，此前融资的钱也只够“再”亏损 2 年。为降低亏损“不得不”取消配送员底薪。按照刘强东所说，取消底薪但提高揽件提成——但未透露具体提高多少，以增加配送员以及公司收入。
自称要转型为常规物流公司的京东物流，去年 10 月时开始承接个人快递，而此次向京东物流配送员开放同城配送，则是其中一个提高揽件量的方式。
同城配送，又称即时配送，是应 O2O 而生的物流产物，目前主要有两种方式，专程直递与并单直递。第一种模式采用专车的模式，一个快递员一次只负责递送一件包裹，待递送完成后才可以接下一单，这种模式成本较高，客单价也较高，通常 16 元起步，因此其服务对象偏向中高端，对服务体验更敏感，这种模式主要以闪送为主要代表；而第二种则是可以一次投递多个包裹，其主要服务对象是外卖和新零售，客单价相对较低，对服务价格更为敏感，代表企业有达达、饿了么、美团外卖等。
而目前即时配送主要以服务本地生活为主。据平安证券研究所数据显示，2017 年同城 B2C 即时配送细分品类的订单份额对比显示，餐饮外卖为即时配送行业的重点业务， 占 B2C 即时配送市场的比例高达 64.4%。从 2017 年即时配送平台订单量来看，即时配送行业主要以蜂鸟配送（饿了么）、达达、美团外卖稳居即订单量的前三位。
《每日经济新闻》报道称，京东物流目前缺乏超级外卖平台这样的订单入口，如果能借助腾讯下的微信、QQ 等入口，或许为其带来巨大流量。但微信“发现”页面已经为京东商城开放了入口，再给京东开新入口的概率基本很小。
而随着即时配送市场的发展，圆通、顺丰、全峰快递和宅急送等快递公司也推出了相关业务。京东物流仍然面临着此前快递业务的老问题——如果不能解决规模问题，就难以降低边际成本。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
