微博营销运营实战密码，30天让微博粉丝爆棚？
社会话微博营销首先要懂得微博属性，了解了微博属性才能利用微博平台做好品牌推广，分析微博面对的用户群体，清楚知道微博用户人群的特点。
微博的属性定位
微博人群分析：人群属性是一些搞笑的，娱乐，幽默，对新鲜事情比较感兴趣的用户，玩微博的用户都是是属于无聊用户的一种，那就要思考怎么样定位自身品牌形象。
微博特点：传播事件快，对于企业曝光，事件炒作是非常有利的，通过微博的特点是可以很好的为企业品牌做好曝光的。
定位自身企业特点，思考企业做微博是最终要做到什么样的效果，定位自身的目标用户人群，结合目标人群的职业，工作环境，工作职能，分析目标人群，最后选择合适的微博内容素材进行运营。
分析企业同行用户人群有什么样的特征，进而结合微博本身的用户群体属性进行分类，进而制定微博运营执行方案。思考企业自身定位是想以逗趣还是以新鲜的风格进行微博内容运营。
内容题材风格
微博内容题材，通过大量的微博案例分析可以得出一个结论，微博的内容特征是：历史恶搞的，如：故宫淘宝，故宫淘宝这个平台这个微博的题材大概来自于搞笑恶搞，通过卖萌，卖贱的特征为内容素材来推广自己的淘宝店铺，让粉丝感觉有意思。
贱萌内容素材，从行业大v的内容素材里面寻找灵感，也可以通过古装剧、花絮、剧照、穿帮、话题榜，进行内容素材收集。
粉丝内容素材收集：通过与网友恶搞互动，或者从网友提供的素材进行收集、买家秀，评论截图上面找自身灵感。
推广操作范畴
对于企业的不光彩的信息借势可以考虑使用小号进行推广，如果事件炒作不可控的话，那也可以通过大号进行公关处理。对于企业品牌推广要考虑自身品牌的特点，思考炒作的目的，是想通过炒作想用户推广品牌的那些信息。
如果大家要想做好微博营销的话可以考虑关注行业大v，学会在大v上面寻找灵感找出自身企业的差异化，进行营销推广：高洁丝 巴黎欧莱雅 滴滴打车 杜蕾斯 雪碧 奔驰 杰士邦 红牛 脉动。
微博营销运营的核心就是通过微博营销人群的特点结合自身企业特点对企业进行定位，在微博上面包装自身企业品牌定位，实现最终微博的疯狂式营销。
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