成本为0?电商卖货新模式来了!原来做生意不进货都能赚钱了?
电商在国内之所以能短时间内崛起并抢占极大市场份额,源于其最大限度的缩短了商家和客户的时间空间距离,在成本和销售环节的优势也远高于实体店,近年电商市场竞争越发激烈,为了开辟更多客源,一些商家又开始关注跨境电商这一面向海外市场的新模式,而在跨境电商中,最受关注的就是无货源模式,这种模式下,商家可以大幅提高利润并降低成本。
那么究竟什么是跨境无货源模式呢?无货源模式又可以被称为自发货模式,这种模式下中小卖家主要赚取利润差价,在接到订单后,从其他平台下单并由供应商直接发货到客户手中,不用考虑货源问题,也不需要付出高成本囤积商品,不会面临积压货物的风险。
其实无货源模式在前几年在国内市场很受欢迎,商家将商品展示在店里,如果客户下单,商家就从其他主做批发零售的平台中进行采购并由供货商直接发货,开店无门槛,不需要高成本囤货,短时期内确实有很多人因为这种模式大赚特赚,但如今在国内,这种玩法基本销声匿迹,水土不服是这种模式难以在国内生存下去的主要原因,首先,我国电商竞争激烈,商家想打开销量只能主打薄利多销的价格战,低价冲销量,这种竞争之下利润其实已经可以忽略不计,再者,中国目前电商市场基本饱和,商品已经到达供大于求的地步,无货源模式没有开展的余地。
也正由于国内电商市场持续供大于求的饱和现状,开发海外市场,解决滞销商品,让中国制造走向世界也成为了当务之急,跨境电商因此更受重点扶持,最开始跨境电商更多主打FBA模式,即在海外租用仓库存储商品,但这种模式的弊端就是前期投入太高,不适合中小商家,不过很多平台会为商家提供海外仓服务,如亚马逊、STARDAY等,现在为了更大范围普及跨境电商,让很多人有机会赚钱,无货源模式也逐渐进入人们的视线。
很多人或许都在质疑,跨境电商前景如何,首先,国家一带一路政策也是跨境电商发展的原因之一,其二,海外电商市场并没有中国国内发展的如此完善,竞争也不激烈,第三,中国制造通常是物美价廉的代名词,跨境电商让中国商品有机会走出国门,同样也让国内积压的商品有个更多的销路,不论在哪方面来说,跨境电商都具有巨大的市场潜力,在无货源模式的助力下,中小商家也可以尝试一下。
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