商机成真！日本抛弃便利店？70%的日本人更爱在这里买东西！
如果有人问：“2019年最火爆的创业项目是什么？”那一定是跨境电商。不同于以往，现在全球贸易发展迅速，各大电商平台也都非常完善，为跨境卖家提供了便利。
很多新卖家都瞄准了欧美市场，其实他们都忽略了很多更有潜力的市场，像日本、东南亚、非洲。说实话，欧美跨境贸易发展已经到达了饱和期，再进入难度会很大。相反，东南亚、日本、菲酌这些市场消费人群多，卖家少，更具有潜力。今天我们来看看日本市场。
以前网络不发达的时候，日本是便利店的天下，但随着互联网的发展，便利店也出现了一个强劲对手——电商：日本1.2亿常驻人口的网络普及率高达90%，地域小，人群相对集中，物流配送更加方便，相关数据显示，日本有超过70%的人有网络购物的经验，多重优势更利于电商发展。此外，日本的人均消费水平也非常高，消费购物能力比较强。其实，中小卖家可以多考虑进入日本市场，阻力会更加小。
既然要做日本市场就必须了解一下日本的电商市场平台。
在日本，日本乐天超越亚马逊成为最大的电商平台。乐天作为日本的本土企业有很多的优势。乐天更加了解日本消费者的习惯和需求，支付方式便捷，便捷高效的物流体系。
日本乐天也在吸纳中国卖家进驻日本市场。虽然日本乐天平台有很多优势，但是卖家入驻会非常麻烦。比如，必须在日本有企业，对卖家进项严格的筛选，平台的收费也比较复杂。乐天平台适合有一定的资金的大卖家进驻，小卖家不好通过审核。所以大卖家可以考虑乐天平台。
其次是亚马逊。亚马逊日本站也是非常受日本人欢迎的。但是，最近亚马逊的政策开始紧缩，新卖家入驻手续比较麻烦。想要入驻亚马逊，一定要前期进行多方面的考察。
一直被遗忘的雅虎，近年的销量也在不断增张。这个平台比较适合专业性的卖家。这类卖家可以根据自己的爱好装修店铺或者版面设计。
除了这些平台，还有很多非常有潜力的电商平台，像STARDAY、eBay等。STARDAY这个平台前期会有很多优惠条件，手续也不会太复杂，非常适合中小卖家和在日留学生创业项目。eBay之前进入日本失败后，正在计划再战日本市场，在2020年超越雅虎。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
