生意越来越难做,未来哪个生意暗藏金山?
生意越来越难做,首先是现在的大环境所导致,现在互联网与通信越来越发达,各行业的秘密越来越少,所导致的就是商家恶意竞争加剧,甚至不息亏本卖人气的情况,这样造成的就是商家集体不赚钱。
一个朋友说:
五年前,随便做什么生意都可以挣钱;
三年前,不是随便做什么生意都可以挣钱;
近两年,貌似做什么生意都不挣钱了。
目前的生意确实如此,每次大家见面都会问:最近生意怎么样?大家的答案也比较接近:生意不怎么好!每次过年回家,大家都会感慨:今年生意不好,明年一定要好好做!其实,如果生意没有大的变动,明年的生意一般都会比今年还差!什么原因呢?
一、“买货卖货”思维已经过时了。
之前的生意很多都是利用信息不对称,从中赚取差价。但随着互联网技术的普及,价格因素不再是赚钱的要素,信息变得对称了,你再想赚取更多的差价变得越发困难,很多老客户也开始转移到网络上,所以你的生意越来越不好做。
二、消费者消费习惯也在改变。
之前的购买途径比较单一,要么商店,要么市场或者商场,况且提供商有限;但互联网技术的普及,把所有的提供商都集中在了一起,不同品牌,不同价格,消费者有了更多选择。最主要的是:消费者足不出户就可以收到心仪的产品!很多年轻人开始大量网购,不再或者很少光顾实体店,你的客户不是在增加,而是在减少,生意会好做吗?
三、做生意的成本不断在增加。
房租年年涨、工人工资年年涨、物流费用年年涨……但营业额年年降、毛利润年年降、客户数量年年降……试问:这种情况,生意如何能好?
天变了,你如果不变,只有被淘汰,因为你做不到“因时而变”、“因势而变”。未来,生意会如何做?
一、所有的生意都值得再重新来过。
有人说:在互联网技术和移动支付技术高度发达的中国,所有的生意都要重新做一遍,“新思路”、“新模式”、“新市场”、“新未来”。
二、商业模式的未来——平台化。
纵观当今所有赚钱的商业模式,一定是平台化模式,如淘宝、天猫、京东、美团、滴滴打车、瓜子等等,未来的商业模式的发展趋势一定会是平台化,它一定具备:需求者、提供者、过滤系统三要素。
三、商业模式的未来——品牌化。
比起之前的不太重视知识产权保护,山寨化、同质化严重,未来的商业模式一定会呈现品牌化的趋势。品牌化的核心是差异化。
无论是实体店的体验中心,还是虚拟穿戴技术的应用,未来的商业模式一定会提现出产品或服务可体验化的特点。
“猪站在风口都会飞”体现了趋势的重要性,把握趋势,顺势而为,定能开启属于自己生意的一片天地!
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