刷脸支付有没有必要,手机能不能扫码支付是其中一个原因
随着移动支付的普及,移动支付的方式也变得多样,支付宝和微信支付从布局扫码支付到普及花了几年时间,现在又开始出现新的移动支付方式,刷脸支付。
支付宝率先推出刷脸支付产品“蜻蜓”,而最近微信也推出刷脸支付产品“青蛙”,摆明了要和支付宝争夺刷脸支付市场。有人说今年可能是刷脸支付的元年,从今年开始会刷脸支付会普及,但我觉得手机存在的方式是阻碍刷脸支付普及的主要原因。
不可否认刷脸支付是未来支付的趋势,但是目前不是必要的,扫码支付很普遍也很方便,甚至有时候比刷脸支付还快,让习惯了扫码支付的用户去使用刷脸支付,反而会不习惯。
阻碍刷脸支付普及的原因有几个,手机存在的方式是一个主要原因,很难想象手里拿着手机随时可以支付,还希望能刷脸支付?手机扫码支付都这么方便了,大家天天都带着手机,刷脸支付有必要吗?除非没带手机,手机没电或者不方便拿出手机等情况,才会觉得需要刷脸支付。这时候刷脸支付只是一种备用的支付方式,可是大部分用户也不可能天天出现这种情况,一般还是习惯使用扫码支付。
除非哪天手机存在的方式改变,比如未来手机只是作为一个通讯工具被制成小小的芯片植入身体,这时候手机存在的方式就改变了,可能扫码支付这种支付方式就行不通了。支付宝和微信估计就是考虑到未来手机存在的方式会改变,才开始想办法推出没有手机扫码情况下的支付方式。
目前影响刷脸支付普及还有商家和用户两个方面,对于商家来说,既然有扫码支付就不是非要安装一个刷脸支付设备,尤其是这种设备还要花不少钱去购买。支付宝和微信的刷脸支付设备也是要成本,不可能免费提供给商家使用,只能想想别的办法,让商家觉得安装刷脸支付设备很划算,比如说减免一些费用。
对于用户来讲,已经习惯了扫码支付,刷脸支付可能只是一种选择,但不是必要的支付方式。这时候也要给用户一些福利,才能鼓励用户主动去使用刷脸支付,比如说推出刷脸支付的专用的红包。让用户觉得刷脸支付比较划算,才会去主动使用刷脸支付,这样就可以倒逼商家安装刷脸支付设备。
估计未来很长一段时间扫码支付还是主要移动支付方式,刷脸支付的普及还是需要时间,以及支付宝和微信的扶持力度,大家觉得呢?
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