那些倒闭的国产手机品牌,大家绝对用过!
众所周知,电子产品更新换代速度非常快,手机行业尤甚。手机行业不仅仅是产品迭代快,小米为每年最起码要推出MIX、MAX、红米,红米NOTE、三个系列的手机;同时,手机行业品牌的兴衰更替也非常快,10年前还家喻户晓的国民品牌,十年后可能就变得无人知晓了。今天,我们就来细数一下那些“死”掉的国产手机品牌。
No.1 波导
第一款手机就是波导,对这个品牌可以说有相当深厚的感情。曾经,波导的那句“波导手机,手机中的战斗机”广告词可以说是家喻户晓,甚至被宋丹丹化用到春晚上。波导手机曾连续六年全国销量第一,在全盛的时候诺基亚、三星这样的国际品牌都要退避三舍。
但是,由于波导手机没有深厚的技术积累,也没能把握住历史潮流,在智能机时代来临后迅速被淘汰。虽然现在市场上依然能够看到波导手机的影子,但惨淡的销售量无一例外不彰显着这个曾经手机巨头的尴尬。如今的波导只能靠放贷度日了,战斗机的陨落,让人感到无限惋惜。
No.2 夏新
夏新和波导差不多是同时代的手机,而且有都创造过销售神话。2002年,夏新手机凭借夏新A8创造了单款手机盈利8亿的神话。2005年夏新品牌估值高达70亿以上,并邀请当年湖南卫视超级女声年度总冠军李宇春代言。
但是这个销售神话持续的时间太短,就在找李宇春代言一年后的2006年,夏新开始陷入亏损。2007年更是亏损8亿,到了2009年,由于连续三年亏损被暂停上市。2016年,这个曾经估值高达70亿的巨头欲变卖49.215%的股权,开价仅1万元都无人问津。
N0.3 熊猫
熊猫这个以国宝命名的品牌曾是生产黑白电视机的巨头,并且也是国内最早一批进入手机行业的厂商。熊猫通过与爱立信合作推出了中国第一台手机,销量高达2万多台,创造了国产手机销量纪录。不过,随着搭载MTK平台的国产山寨手机的泛滥,熊猫很快消失在了历史的长河中。
除了上述三家之外,还有天语、科健、南方高科、天时达、大显、尼采,以及最近刚刚关门的金立这些曾经辉煌一时的国产手机都先后折戟,例外的可能就是华为、联想、中兴以及TCL了吧。
其中,混的最好的当然要数华为了。去年第三季度,华为超越苹果成为全球第二大手机供应商,而且销售量还在逐年攀升,假以时日华为全球销量第一也并非不可能的事。
国产手机的兴衰史我们可以清晰的看出,没有核心技术早晚要被市场淘汰。第一代国产手机事实上还属于“来料加工”的状态,在为三星、诺基亚等国际巨头代工的时候利用剩余产能做点自己的私活。由于当时国内手机市场刚刚起步,十数亿的广阔市场还有太多的空白急需填补,这个时候就算没有核心技术,依然赚的盆满钵满。但是一旦市场相对饱和,没有核心技术的厂商必将最先死亡。
人们常说,雪崩的时候没有一片雪花是无辜的,第一代国产手机的整体消亡只能怪他们自己,这一点当前正炙手可热的华米OV当思之鉴之。
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