中国跑鞋新黑马诞生：两个月销量破百万，超过安踏和李宁
如今人们的生活越来越好了，对于身体素质的提升非常重视，平常经常去健身房跑跑步，或者是早起的时候去跑跑步什么的，而且这两年马拉松也带动了跑步产业的发展，同时运动鞋市场越来越好，而像中国的运动鞋品牌也很多，安踏，李宁，森马，特步等等，而今天我们要说的就是特步，中国跑鞋新黑马诞生：两个月销量破百万，超过安踏和李宁。
特步从成立到现在已经有18年的历史了，主要业务就是卖运动服饰，鞋履和配饰，他们的定位是运动时尚，而这两年跑步市场不断兴起，他们每年也赞助国内超过30场马拉松赛事，而根据相关数据显示，特步去年推出的跑鞋，两个月销量就破百万了，同时期的销量超过了安踏和李宁，成为跑鞋新黑马，当时大家也是非常意外的，现在特步有6200家门店。
特步能够发展到现在这么好，也离不开其创始人丁永波的努力，他出生于鞋都福建晋江，不过家庭条件并不好，家里小孩多，他还是老大，8岁就开始卖油条和冰棍了，17岁为了养家辍学到外面打工，刚开始在皮鞋店做学徒，因为勤奋，很快他就会做皮鞋了，所以就决定创业，并和自己的朋友成立了一家公司，开始卖鞋子，万事开头难，刚开始做的鞋子都是纯手工的，员工也很少，生意还不好。
后来他发现人们生活水平越来越高，爱运动的人也更多了，在做了市场调研之后，转型做了运动鞋，因为质量好，便宜，市场销量越来越好，而丁永波也顺势打造出自己的品牌，后命名为特步，还请了谢霆锋，潘玮柏等明星代言，当年单品就卖出了120万双，成为同行业的大黑马，而这几年特步也参与到新零售中，开始和电商结合，电商销售也占他们收入的20%以上。
特步现在把跑鞋拓展至体育行业的其他领域，还参加了国内以及国家级别的马拉松比赛，成为马拉松领域国内运动品牌第一，在2019年，特步还要向中东和中亚地区发展，未来他们希望可以和国际品牌合作，成为了一个多品牌组合的集团，你们买过特步的跑鞋吗？觉得质量如何呢？
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