"捆绑"青春的QQ再推新功能,网友泪奔!
回溯中国互联网发展历程,QQ是最重要的产品之一。戴着红围脖微微发胖的企鹅,在质疑声中成长。QQ对腾讯来说,为其早先发展提供了最坚实稳固的支撑;对用户来说,则关联了过往生活许多回忆。说说、相册、日志、游戏……,有些故事记录于此,有些故事发生于此。甚至"嘀嘀嘀嘀嘀嘀"的消息提示音也成为独特存在,被腾讯注册为声音商标。
作为一款社交产品,可以说QQ与老用户的"青春"做了捆绑。而随着老用户逐渐离开,新的年轻人又涌入其中。来来去去,QQ黏着的依然是类似的人群与过往。
通过"内容+平台"模式,QQ将优质内容与平台巨大流量优势相结合。
以QQ看点为例,基于QQ平台海量用户和关系链,其有效实现了将游戏、二次元动漫、明星、极限运动、时尚美妆、黑科技等年轻用户最喜爱的内容与用户兴趣的精准匹配。QQ提供的数据显示,QQ看点当前日活跃用户已超过1亿人,其中95后用户接近70%。
此外,在电竞、二次元、直播、游戏等年轻人喜爱的垂直兴趣领域,QQ分别推出企鹅电竞、波洞星球、NOW直播、QQ轻游戏等处于各自垂直领域第一阵营的产品。
腾讯对于未来的一个判断,就是社交平台与数字内容平台的融合,将是未来的大趋势。在过往,大家觉得两端是渠道与CP的关系,但现在看数字内容正在完全融合进社交平台,而反过来,内容则成为社交平台最重要的增长来源。微信与微信公众平台,QQ与QQ看点,都印证了这个关系。
而在腾讯外部,实际上近几年来,在移动互联网下半场能够杀出来的新平台,不管是头条系、快手、斗鱼虎牙或是B站,本质上都是借着数字内容的东风起来的。
19岁的QQ依然用年轻的心态,服务着数以千万记的用户,无论微信成长到怎样的高度,QQ都将是腾讯"社交战舰"上,不可或缺的重要分支。
QQ是曾经的青春记录者,但是互联网世界最不稀缺的就是记录工具。没有QQ空间,现在还有朋友圈微博即刻知乎。回忆并没有挽住离开的脚步。人人网的第一波用户毕业后,集体大迁移,并且再也没有回来。断舍离,不过是用户生命周期的正常成长。
很多人在没有注销QQ时,却集体怀念起了QQ,也不是怀念那个时候的QQ有多好,只不过怀念当年的自己,还很年轻。
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