国产手机鼻祖:曾赞助英超,年销量超300万台,最后却被三星收购
对于国产手机来说,2018年如同是一场“大考”,很多手机品牌是没能熬过来,倒在了激烈的市场竞争之下,美图“卖身”给小米30年,罗永浩的锤子科技也落寞了,就连曾经的手机巨头金立也宣告破产,只能说中国的智能手机市场竞争是非常残酷的!
如今在国内市场,华为、小米、OPPO和VIVO这四大品牌牢牢的抓住了市场,就连苹果和三星都没能争个一亩三分地,不过曾经还有一款手机在国产手机里面深受消费者们的喜爱,这一款手机可以称的上是国产手机的鼻祖,还赞助过英超。
这一款手机品牌叫做科健,很多人可能听都没有听过这个名字,之所以说科健手机是国产手机的鼻祖,是因为科健手机是我国第一部国产品牌的手机,其是由中国科健股份有限公司在1998年研发出来的,而且科健手机还被列入了国家火炬计划。
如何在重兵把守的广告战中突围,找到资金与认知度之间的平衡点,是科健品牌建设中着重考虑的问题,所以科健先是请了红极一时的天后梁咏琪来代言,在2002年7月,科健出资赞助英超劲旅埃弗顿,并运作中国球员李铁、李玮峰效力英超,当时的科健手机年销量直接达到300万台,这都可以和当时的洛基亚争夺市场!
不过这好景没维持多久,科健在手机领域取得成果的时候,并没有稳固自己在手机领域的地位,而是投身于医疗、家电等行业,但都以失败告终,有人说科健是捡了芝麻丢了西瓜,科健08年、09年都是处于亏损的状态,知道2010年公司股票暂停上市,2011年科健被曝出负债18.91亿,最后的科健被迫给三星收购!
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