一个假货成堆的电商巨头,是如何超越京东的?
从马云创办了互联网电商以来,很都的人都开始跟风,不过做的比较好的电商,在我们国家基本上只有2家一个是阿里,一个是京东,而最近几年一个新的电商突然的崛起,在短短的几年时间里就超超越了京东,一个假货如山的平台,为何还遭疯抢?
目前和京东已经在市场上占据了良好的口碑,基本上京东都是优质客服,很少出现假货,即使有也会被平台快速的处理给予答复,对于用户数来说,目前的京东也才3.5亿,而拼多多创办才几年的时间,为何他们的用户超越了京东,达到了4.5亿的用户,从用户上面来说拼多多已经超越了京东,成为了目前国内的第二大电商。
拼多多的用户群体基本上都是来自3-4线城市,他们的用户群体基本都是低收于的人群,如果稍微有点条件的都不会选择在上面购买东西,因为假货是在太多,而且投诉无门,但是拼多多抓到了人们爱贪小便宜的优势,我们会拼多多的分析,这个平台上面的东西比任何平台的都要便宜,基本上拼多多上面生活用品居多,一次性消费居多。
比如你在外面买包纸巾可能需要15快钱,而拼多多可能只要5块钱,就是这样的价钱吸引了用户,而且拼多多的营销模式非常的成功,利用现在的互联网的传播优势,以拼团的模式快速吸引了用户,我们抛开其他的不说,就以这么营销模式,拼多多就已经超越了京东。
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