三巨头的打破者：18年营收860亿，并成功让海尔交出第三把交椅
国产空调品牌，实际上多年以来，空调前三的位置就没有发生过变化，一直掌握在格力、美的、海尔的手中，作为传统三巨头的空调品牌，美的空调畅销全球150多个国家和地区，连续7年出口第一，格力是中国空调业唯一的“世界名牌”产品，业务遍及全球100多个国家和地区，海尔则一直是智能空调细分市场的龙头老大，不过近期这传统三巨头的品牌发生了一些变化，海尔被“挤”出前三！
早在前年的时候，就有人预测过，奥克斯将要“挤”掉海尔，坐上国产品牌第三把交椅，根据奥维云网的数据，2018年奥克斯空调成为了传统三巨头的打破者，凭着自己近30%的线上零售份额，拉高了整体零售量，即使在线下份额不足5%的不利条件下，仍然以整体超过海尔233万台的成绩，挤进了前三，这意味着，海尔正式让出第三方把交椅！
感觉海尔和格力美的不一样，一直都很低调，格力和美的是暗自较劲多年，海尔都没有去掺或，现在海尔正式让出第三方把交椅，这只能说后生可畏了！在去年，奥克斯就创下了两分钟破亿的销售量，对于海尔美的这样的老牌品牌，奥克斯算是后起之秀了，有人说，奥克斯空调之所以有这样的成绩，主要是因为“互联网营销”策略，从奥克斯的渠道布局来看，确实如此，奥克斯线下的占比只有20%左右，也就是说2018年奥克斯总共近750万台的空调销量，80%都是通过电商渠道销售出去的！
此前，奥克斯宣称要做空调界的“小米”，高分贝提出“互联网直卖”模式，并邀请黄渤代言，喊出“厂家直供到终端，没有层层代理加价”的口号，而且在2019年中国家电及消费电子博览会(AWE)中，国内空调行业领导品牌奥克斯从众多入围企业中脱颖而出，旗下的Y6柜机凭借领先的节能技术一举斩获艾普兰环保奖！
在今年年初的品牌战略发布会上，郑坚江提出了三年发展目标，到2022年要把空调销量做到5500万台，奥克斯的下一目标已变成了格力，虽可能有点吃力，但梦想还是要有的，至于奥克斯接下来的发展会如何，我们敬请期待！
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