【网站百科】企业为什么要建站?企业搭建网站有哪些好处呢?
企业为什么要建站?随着互联网时代的发展，不少传统企业逐渐向互联网转型，利用这个契机来实现对企业品牌的推广。然而依然有不少坚持传统的公司在互联网面前犹豫不决，考虑是否搭建属于自己的企业网站，究竟企业搭建网站有哪些好处呢?
1、企业建站有利于提升形象
互联网时代，无论是企业还是个人，在进行信息查询、消费采购等流程，基本是通过网上完成，最后通过线下或者线上交易。因此，企业搭建网站有利于树立企业形象，帮助品牌进行推广。通过网站，可以展示出客户需要了解的内容和推送给客户的广告。
2、详细介绍公司及业务
网站容量大，企业可设计出精美的页面和图片，加上详细的内容和文案，就能直观地在网站上将企业介绍、产品、联系方式等内容轻松呈现给用户。无需再通过线下场地对企业进行宣传，节省了不少时间和人力成本。
3、扩大产品销售渠道
通过企业网站，是提升企业形象和品牌塑造的最好方式，当然对于营销型企业来说也是产品销售的最佳渠道。互联网涉及范围广，沟通方便，通过SEM竞价和头发广告，很容易达到产品销售目的，如今不少企业通过线上产生的订单来完成企业的销售任务，不仅提高业绩还能有效开拓客源。
4、测试新产品
当有一个新产品的想法时，需要花费大量的资金去开发，有时获得的市场效果并不理想。通过企业网站，可以测验一下想法和定位，得到用户的反馈后再去将它实现，而不是盲目地进行开发。
5、服务客户更高效
企业网站可以帮助企业提高对客户服务的效率，能方便解答客户提出的问题，设置好售前和售后服务，方便用户的同时，也能让用户对网站服务产生好感。
总结
企业是否要建站的问题，其实是很多企业主或客户思考的一个建站成本和后期收益的投入产出比问题，对于一家想要长期发展的企业和一个维稳的项目等来说，建设企业网站是绝对必要而且性价比很高的。
如何寻找合适的建站平台，推荐大家做企业网站通过爱用建站（www.iyong.com）。爱用建站通过持续技术创新，为用户提供优质在线智能网站服务。告别传统建站的复杂流程，轻松上线有流量有交易的网站。
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