京东败诉：不是所有JD都叫京东！
一个域名对于一个公司的运营或者一个品牌的维护而言，是十分重要的。这也就是为什么几个简单的数字和字母在某些条件下甚至值上百万上千万甚至过亿的原因。
既然域名的价值如此之高，那么就一定会存在着利益争夺。近期，大企业京东就因为一个域名与实力悬殊的某域名持有人杠上了法庭，让人讶异的是，在这场官司中，信心满满的投诉人京东，输了！
事情是这样的，有一位叫王芳的域名持有人持有“jd-cloud.cn”这枚域名，京东方认为这枚域名应该归他们所有，于是提交了相关仲裁。
京东认为，由于京东集团旗下有一名为“京东云”的云计算综合服务提供商，该供应商主要提供面向全球的云计算技术服务。由于京东花重金对其相关品牌的打造与维护，“京东、JD.com、JDcloud.com”等商标或域名在整个大环境里占有很大的影响力。
因此，京东认为这枚名为“jd-cloud.cn”的域名与他们的品牌过于接近，也容易让人误认为“jd-cloud.cn”就是京东旗下的产品，这是不合理的。
除了不乐意让该域名的持有人坐享品牌渔翁之利外，京东也对该域名链接的网站存有疑虑。打开该域名链接的网站可以发现，该网站的业务范围与“京东云”有相似之处，也涉及到了云计算服务的提供。这不免让人觉得域名持有方有投机取巧之意，并可能会对京东产生一定的不利。因此，这枚域名的合法持有人，应该以京东优先。
而被投诉人王芳则不以为然，她认为是她先注册的“jd-cloud.cn”，且这枚域名在他们看来与京东云并无关系，“jd”寓意为“筋斗”，而“cloud”则代表“云”，“jd-cloud”的寓意其实是“筋斗云”，客观上来说，这个名字与京东一点儿关系也没用。在该域名链接的网站宣传上，“筋斗云”也并没有使用“京东云”等与“京东”相关的含义。因此所谓的恶意使用，混淆品牌根本就是子虚乌有。
双方各执一词，这场仲裁也从去年6月一直持续到现在。网络上也因此而议论不断，但大多数网友还是认为双方实力悬殊过大，京东应该是稳赢的。
结果近期有消息传出，这次京东居然败下阵来，专家组认为字母的使用指向性本来就是开发的，且“筋斗云”也是使用很久的词汇，不存在臆造。再看该域名链接的网站，无论是从布局还是从色彩图案的规划上都与京东的网站有本质的区别。且对方在该域名的使用过程中，并没有借助于京东相关的品牌进行恶意引流，因此驳回了京东方的诉求。
经常玩域名的朋友们应该都知道，每一个字母对应的含义可以说是十分发散的，特别是声母域名，这类域名碰到品牌名的几率最大。
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