大家都知道拼多多假货多，为什么现在拼多多越拼越火？
网购已经成为了人们习惯性的生活方式的今天，电商们都纷纷瞄准了这个商机，开始创办各种网购平台。在平台中呈现大哥姿态的淘宝和京东我们就不说了，已经有十几年的历史，累积的用户早已遍布全国。按道理说，在淘宝和京东强劲的势头下，别的电商平台很难与其平分春色，但是近几年出现的拼多多却打翻了这种状况。一夜爆红的拼多多不仅迅速笼络了几亿用户，更是以迅猛的姿态直逼“大哥”的位置。虽然最近一段时间，拼多多被爆出来假货频频，所售卖的产品有很多都是次品，但是仍然抵挡不了人们在拼多多上购买的热情。那么这是什么呢？为什么大家都知道拼多多假货多，拼多多却越拼越火呢？
1、 便宜
这也是最主要的原因。拼多多里面的商品着实是便宜的，这也是最吸引人的一点。10只牙刷5快钱，5条内裤10快钱，这样的价格去哪里找去呢？别看我国一说到收入数据，都是人均多少多少，似乎人民生活的已经很好了。实际上，在我们国家，普通家庭想要过的好，仍然需要精打细算。因为民众压力大，医疗、教育和父母的养老，都是大项支出，一个普通家庭想要过的舒服已经很困难了，就更不要说再加上这几座随时可能会倒塌的大山，人们不得不经大秀按每一分钱，以防止突然来临的灾难。所以，再日常生活中，人们根本不敢乱花钱，只能能省一分是一分。拼多多的东西便宜这是众人皆知的，而民众购买的又多是生活日用品，假不假的对于普通民众来说影响不大，只要能够正常使用就行。所以，人儿每年会选择在拼多多上买东西不是没有道理的。
2、 已经形成习惯
在拼多多爆出假货之前，有很多消费者已经在拼多多上进行了多次消费。对于拼多多打的价格消费者是满意的，因为已经填完了地址，绑定好了账号，所以一时间还是会选择拼多多作为网购平台。这是一种消费习惯，改不掉。
3、 拼多多的营销
要说到为什么这么多人购买，就不得不提到拼多多的营销。拼多多和微信联手，半社交式的利用病毒式的广告在朋友圈等地方进行狂轰乱炸。你还别说，这样做的效果还是有的。有时候看到别人朋友圈发的砍价信息，或是聊天群里发的拼多多红包信息，又看到别人真正拿到了产品，就忍不住要去尝试一下。就这样，拼多多靠这种方法吸引来了很多用户。这种极具诱惑和煽动性的广告营销方式也为拼多多带去了不少的收获。
以上几点就是为什么拼多多假货泛滥，却仍然广受欢迎的原因。而现象的存在即为合理，拼多多低价低质疯狂的背后，是人们生活水平的体现，也是广告策略的效果体现，同时也是监管部门不作为的体现。如果要彻底的消除低质量的产品，恐怕要监管部门做出有力行动来，依靠群众来辨别商品质量，终究是监管部门的失职。
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